Master 2020/2021

Corporate Entrepreneurship

Type: Elective course (Governance of Science, Technology and Innovation)

Area of studies: Management

Delivered by: Department of Educational Programmes

Where: Institute for Statistical Studies and Economics of Knowledge

When: 1 year, 4 module

Mode of studies: offline

Instructors: Rainer Harms, Dirk Meissner

Master’s programme: Governance of Science, Technology and Innovation

Language: English

ECTS credits: 3

Contact hours: 32

Course Syllabus

Abstract

In the area of disruptive innovation, corporate entrepreneurship that proactively deals with challenges and opportunities in society has become a cornerstone for strategic management. To improve the entrepreneurial orientation of companies, future corporate leaders have to manage the tools of agile product development and digital transformation. This course delves into the challenges of corporate entrepreneurship by discussing corporate venturing, strategic renewal, and intrapreneurship. It combines reflections on corporate entrepreneurship using recent cases of strategic renewal and combined them with state-of-the-art literature in the academic field. At the end of the course, students are better prepared to deal with the rapidly changing corporate innovation environment and the entrepreneurial process of creating new sustained competitive advantages.

Learning Objectives

• Understanding the implication of entrepreneurial orientation in companies
• Being able to contribute to the strategic renewal of companies and agile management
• Creating an entrepreneurial mindset for intrapreneurship

Expected Learning Outcomes

• Ability to participate in corporate venturing
• Ability to design and manage agile transformation processes
• Ability to deal with corporate ambidexterity and bricolage
• Skills for entrepreneurial management of innovation
• Skills for working in diverse high-performance teams
• Entrepreneurial skills to support dynamic capabilities

Course Contents

• Introduction (subject overview) and definition of basic concepts and their interrelations
  ● Definitions, basic concepts and their interrelations ● Business model innovation ● Organizational change
• Strategic Renewal and tion Digital Transformation
  ● Entrepreneurial orientation and strategy ● Anticipating and dealing with disruptive innovation ● Agile management and digital transformation
• Business Opportunities
  ● Detecting business opportunities ● User driven innovation
• Corporate Venturing – Strategy and Organization
  ● Internal and external corporate venturing ● Organizing and Financing Corporate Venturing
• Managing Corporate Entrepreneurial Ecosystems
  ● Corporate entrepreneurial climate ● Human resources for entrepreneurial thinking
• Design Thinking
  ● Customer driven innovation ● Customer intelligence ● Marketing research
• Entrepreneurial Culture and Mindset
  ● Entrepreneurial Mindset and Opportunity Creation ● Decentralization and entrepreneurial teams
• Entrepreneurial Management: Motivation, incentives, and corporate control
  ● Entrepreneurial management systems ● Human resources for entrepreneurial spirit management
• Business Model Alignment
  ● Change management strategies ● New business development approaches
• Seminars
  • Business Opportunities • Design Thinking • Business Model Alignment

Assessment Elements

• Written exam after final lecture
  The exam is planned online Temporary internet breakdown is for up to 10 min. If longer - a written request to the course director, cc study office manager for further decision to reschedule the Exam for another date for examination: with different exam questions.
• Case preparation and participation
• Written exam after final lecture
  The exam is planned online Temporary internet breakdown is for up to 10 min. If longer - a written request to the course director, cc study office manager for further decision to reschedule the Exam for another date for examination: with different exam questions.
• Case preparation and participation

Interim Assessment

• Interim assessment (4 module)
  0.4 * Case preparation and participation + 0.6 * Written exam after final lecture

Bibliography

Recommended Core Bibliography

• Kuratko, D. F., & Hoskinson, S. (2019). The Challenges of Corporate Entrepreneurship in the Disruptive Age (Vol. First edition). Bingley, UK: Emerald Publishing Limited. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1844013
• O’Reilly III, C. A., Harreld, J. B., & Tushman, M. L. (2009). Organizational Ambidexterity: IBM AND EMERGING BUSINESS OPPORTUNITIES. California Management Review, 51(4), 75–99. https://doi.org/10.2307/41166506

Recommended Additional Bibliography

• Mickahail, B. (2015). Corporate Implementation of Design Thinking for Innovation and Economic Growth. Journal of Strategic Innovation & Sustainability, 10(2), 67–79. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=111311505