Bachelor
2020/2021![Learning Objectives](/f/src/global/i/edu/objectives.svg)
![Expected Learning Outcomes](/f/src/global/i/edu/results.svg)
![Course Contents](/f/src/global/i/edu/sections.svg)
![Assessment Elements](/f/src/global/i/edu/controls.svg)
![Interim Assessment](/f/src/global/i/edu/intermediate_certification.svg)
![Bibliography](/f/src/global/i/edu/library.svg)
Consumer Behaviour
Type:
Compulsory course (International Business and Management Studies)
Area of studies:
Management
Delivered by:
Department of Management
When:
4 year, 1, 2 module
Mode of studies:
offline
Language:
English
ECTS credits:
5
Contact hours:
50
Course Syllabus
Abstract
The course explores the conceptual foundations of consumer behavior. It also gives an overview of a state-of-the-art consumer analysis and analytics and demonstrates its practical value. The course consists of lectures and tutorials (24 and 26 hours correspondently). The tutorials involve group presentation, problems solving, case study discussion and the individual assignment during seminars.
Learning Objectives
- find and evaluate new market opportunities, form and evaluate business ideas, develop business plans for creating a new business
- choose tools, modern technical means and information technologies for processing information in accordance with the assigned scientific task in the field of management
- make management decisions and is ready to bear responsibility for them
Expected Learning Outcomes
- be able to collect, analyze, store data in accordance with common scientific and ethical standards
- be able to participate in russian and international research projects
- be able to follow ethical norms and standards in professional field
- be able to conduct research activity in an educational institutions and management of students' research activity
Course Contents
- Consumer modeling
- Consumer decision making process
- Consumer satisfaction
- Sources and collection of market information
- Primary and secondary data collection
- Case studies in marketing research
- Quantitative analysis in marketing research
Assessment Elements
- Test1
- Project
- ExamThe exam is conducted in a form of a test. The test is based on the topics and materials of the discipline. It is organized via LMS. The test consists of 20 questions (both multiple-choice and open-ended), the timing for the test is 20 minutes. The maximum time for 1 question is 1 minute.
- Class performance
Interim Assessment
- Interim assessment (2 module)0.25 * Class performance + 0.25 * Exam + 0.25 * Project + 0.25 * Test1
Bibliography
Recommended Core Bibliography
- Nair, S. R. (2009). Consumer Behaviour and Marketing Research : (text and Cases) (Vol. Rev. ed). Mumbai [India]: Himalaya Publishing House. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=332241
Recommended Additional Bibliography
- Franses, P. H., & Paap, R. (2001). Quantitative Models in Marketing Research. Cambridge: Cambridge University Press. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=73143