Master
2021/2022
Competitive Intelligence
Category 'Best Course for Career Development'
Category 'Best Course for Broadening Horizons and Diversity of Knowledge and Skills'
Category 'Best Course for New Knowledge and Skills'
Type:
Compulsory course (Governance of Science, Technology and Innovation)
Area of studies:
Management
Delivered by:
Department of Educational Programmes
When:
1 year, 2 module
Mode of studies:
offline
Open to:
students of one campus
Instructors:
Jonathan Larry Calof
Master’s programme:
Governance of Science, Technology and Innovation
Language:
English
ECTS credits:
3
Contact hours:
32
Course Syllabus
Abstract
The course is delivered to master students of The National Research University Higher School of Economics. The course length is 114 academic hours in total of which 32 hours are class room hours for lectures and seminars and 82 hours are devoted to self-study. Intelligence for innovation especially has been a phenomenon for centuries which serves the only purpose of supporting corporations economic performance. For companies it seems merely impossible to maintain all resources in-house necessary to keep competitiveness in the market and customer acceptance. The course introduces approaches to intelligence the most important current challenges in innovation management namely open innovation, creativity, design and entrepreneurship and service innovation in the light of competitive intelligence. The course provides a solid foundation of theoretical and practical competitive intelligence strategies processes as a way of building sustainable innovation skills in a company’s new business development and portfolio renewal context and implementation of innovation strategies and corporate management. The course extends the pure innovation management focus towards management of competitive advantage from company perspective. Pre-requisites: • Basics of Innovation Strategy • Basics of Economics of Innovation
Learning Objectives
- Training in using various market insight techniques for both corporate and government settings
- Development of an appreciation for the importance of competitive intelligence and related disciplines for strategic decision-making
- Training in early warning and profiling methodologies.
Expected Learning Outcomes
- Skills in assessing different information types and designing information collection plans
- Understanding of the role of market insight (intelligence, foresight and analytics) for innovation
- Understanding the organizational (including structure. Processes and cultural) requirements for competitive intelligence
Course Contents
- Class 1. Introduction to CI/MIAssignment (to be emailed to me five days before our first class) Fill in the CIQ questionnaire and send it to me at jcalof@hse.ru also email me the answer to the following question: "What do you think competitive intelligence is?". HAND IN – EMAIL TO ME FIVE DAYS BEFORE THE START OF CLASS jcalof@hse.ru
- Class 6. Information collection
- Classes 2 and 3. Designing intelligence/insight projectsAssignment: To be emailed to me one day before class 2 Based on our discussions in class 1 and after doing the readings for today’s class - come up with an intelligence/insight idea (not a plan but a key intelligence topic) – this will involve filling in only one line in form A (from the intelligence exercise). The key intelligence topic should be relevant to your organization or one that you are very familiar with. Email the KIT to me. Additional class preparation Take a look at the sample intelligence plans and the Atlantic Canada top level plans – What do you think should be in an intelligence plan?
- Classes 4 and 5. Analysis
- Class 8. The future of competitive intelligence within an anticipatory systems and course wrap up.
- Class 7. Designing CI and MI organizations
Assessment Elements
- Exam
- Project plan presentation
- Interactive lectures assignments
- Exam
- Project plan presentation
- Interactive lectures assignments
Interim Assessment
- 2021/2022 2nd module0.4 * Exam + 0.3 * Interactive lectures assignments + 0.3 * Project plan presentation
Bibliography
Recommended Core Bibliography
- Calof, J. (2014). Evaluating the Impact and Value of Competitive Intelligence From The users Perspective - The Case of the National Research Council’s Technical Intelligence Unit. Journal of Intelligence Studies in Business, 4(3), 79–90. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=116533255
- Calof, J., Mirabeau, L., & Richards, G. (2015). Towards an environmental awareness model integrating formal and informal mechanisms - Lessons learned from the Demise of Nortel. Journal of Intelligence Studies in Business, 5(1), 57–69. https://doi.org/10.37380/jisib.v5i1.112
- Competitive intelligence research : an investigation of trends in the literature. (2015). Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.CAD9C914
- Jonathan, C., Gregory, R., & Jack, S. (2015). Foresight, Competitive Intelligence and Business Analytics — Tools for Making Industrial Programmes More Efficient. Форсайт, 9(1 (eng)).