Master 2021/2022

Data-driven Culture

Type: Compulsory course (Marketing)

Area of studies: Management

Delivered by: Department of Marketing (Nizhny Novgorod)

Where: Faculty of Management (Nizhny Novgorod)

When: 1 year, 3 module

Mode of studies: offline

Open to: students of one campus

Instructors: Sergey Alexandrovskiy, Любчанская Елена Александровна

Master’s programme: Marketing

Language: English

ECTS credits: 6

Contact hours: 40

Course Syllabus

Abstract

The course helps students to learn how to set analytic goals, work with data in a team, select data analysis methods, and make decisions based on data. If students know basic statistics and use Python, R, or SPSS for analysis, it helps students to better understand the course topics.