2020/2021![Learning Objectives](/f/src/global/i/edu/objectives.svg)
![Expected Learning Outcomes](/f/src/global/i/edu/results.svg)
![Course Contents](/f/src/global/i/edu/sections.svg)
![Assessment Elements](/f/src/global/i/edu/controls.svg)
![Bibliography](/f/src/global/i/edu/library.svg)
Business Models
Language:
English
ECTS credits:
3
Contact hours:
32
Course Syllabus
Abstract
The course offers a practical and highly effective framework and toolbox to create, invent or reinvent business models in a very disciplined way. The approach starts with a deep dive into the 3 pillars of the business model: - The value proposition (who are our customers and what are we offering them?) - The value architecture (how are we organized in order to deliver this value proposition to our customers in due time) - The profit equation (how the alignment between the first 2 pillars generates a profit) 14 directions are then explored in order to invent or reinvent a business model.
Learning Objectives
- The discipline aims to provide students with the understanding how to generate, maintain, and develop business models in companies.
Expected Learning Outcomes
- Understanding the basic principles of Business Modelling
- Defining 3 pillars of Business Model, the role of them in a company’s functioning.
- Analyzing the influence of Value Proposition and Value Architecture on companies possibilities
Course Contents
- What is Business Model?The 3 components of a business model. Business model vs. strategy. Other business model frameworks.
- The 3 Pillars of Business ModelValue Proposition. Value Architecture. Profit Equation.
- Directions for the Value Proposition and Value ArchitectureRevenue stream. Non-clients. Third party. Technology. Value chain. Resources and competencies.
Assessment Elements
- HomeworkPresentations the results by home tasks
- ExamFinal presentation of student team’s project
Bibliography
Recommended Core Bibliography
- Alexander Osterwalder, Yves Pigneur, & Christopher L. Tucci. (2005). Clarifying Business Models: Origins, Present and Future of the Concept. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.9253EA35
Recommended Additional Bibliography
- Afuah, A. (2018). Business Model Innovation : Concepts, Analysis, and Cases. New York, NY: Routledge. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1907925
- Alexander Osterwalder, Er Osterwalder, Mathias Rossi, & Minyue Dong. (2002). The Business Model Handbook for Developing Countries. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.63A7BE39