Bachelor
2021/2022
New Business Models
Type:
Compulsory course (International Business and Management Studies)
Area of studies:
Management
Delivered by:
Department of Management
When:
4 year, 2 module
Mode of studies:
offline
Open to:
students of one campus
Language:
English
ECTS credits:
3
Contact hours:
32
Course Syllabus
Abstract
The discipline covers the issues on how a company in the data-driven economy creates and captures value. Modules of the course discover the transformation of the key domains of business management under new market conditions. Each of the topics is studied on the real cases of companies of different industries and geographical locations, including digital companies. Some of these companies represent the phenomenon of disruptive innovations in business organizations which in some cases gave the “first mover advantage’, in others - provided them with unique business models. Basically, a key learning outcome of the course refers to the practical, hands-on approaches for analysis of how companies create, deliver and capture value.
Learning Objectives
- A key learning outcome of the course refers to the practical, hands-on approaches for analysis of how companies create, deliver and capture value.
Expected Learning Outcomes
- Analyze business models of digital companies
- Develop the ability to recognize markers of business models which appear as a response to digital revolution
- Distinguish traditional business models in the real business cases
- Identify similar and distinguished features of business build on identical business models
- Know different approaches to business modeling
- Propose possible scenarios of modifications of the business models
- Use theoretical models to solve cases studies on companies that represent different business models, including the new ones
Course Contents
- Topic 1. Business model as a key concept of strategic management.
- Topic 2. Digital business models.
- Topic 3. Business model innovations.
Assessment Elements
- Individual task 2The second individual task implies an analysis of some texts taken from media to identify markers of BM following the Amit&Zott approach.
- Individual task 1The first individual task refers to the analysis of the White papers and distinguishing markers of BM based on these papers.
- Class activitiesCase studies, teamwork results, assignments, presentations.
- Written examThe written exam test is based on all material covered during the course. The test includes closed-ended and open-ended questions. Total time: 40 min.
- Group project presentationDuring the course, the students will do one project that implies the analysis of the industry value chain and analysis of the BM of a given firm.
- TestThis test aims to check the knowledge and understanding of the theoretical concepts/framework related to BM. The test includes the questions based on the articles and videos that the students need to read and watch in order to be prepared. The list of the articles and videos is given to the students in advance. Total time: 30 min.
Interim Assessment
- 2021/2022 2nd module0.2 * Individual task 1 + 0.1 * Class activities + 0.1 * Test + 0.25 * Written exam + 0.25 * Group project presentation + 0.1 * Individual task 2
Bibliography
Recommended Core Bibliography
- Osterwalder, A., Clark, T., & Pigneur, Y. (2010). Business Model Generation : A Handbook for Visionaries, Game Changers, and Challengers. Hoboken, NJ: Wiley. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=335366
Recommended Additional Bibliography
- Teece, D. (2017). Business models and dynamic capabilities. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.47F89CFF
- Zott, C., Amit, R., & Massa, L. (2010). The business model: Theoretical roots, recent developments, and future research. IESE Research Papers. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsrep&AN=edsrep.p.ebg.iesewp.d.0862