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Course Syllabus

Master 2022/2023

News Markets, Content Management and Agenda Setting

Category 'Best Course for Career Development'
Category 'Best Course for Broadening Horizons and Diversity of Knowledge and Skills'
Category 'Best Course for New Knowledge and Skills'
Type: Compulsory course (International News Production)
Area of studies: Media Communications
Delivered by: Institute of Media
Where: Faculty of Creative Industries
When: 2 year, 1, 2 module
Mode of studies: offline
Open to: students of one campus
Instructors: Вдовин Андрей Александрович, Юркина Регина Евгеньевна, Alexey Nikolov
Master’s programme: International News Production
Language: English
ECTS credits: 5
Contact hours: 68

Course Syllabus

Full Syllabus

Abstract

In modern news production it is important to know the all the things connected with the workflow of the newsroom and the way journalists editors, producers operate as a single entity. The course offers students modern ways in the newsroom strategy - from setting up the newsroom to the management in content creation. The scope of knowledge represents the basic facts about newsroom management techniques, building up the news agenda for the media.
Learning Objectives

Learning Objectives

  • The students will learn the structure of the newsroom management, the approach to get the basic idea on how the newsroom operates both on TV and in the news agency. Special attention will be paid to the ways the news can be organized on the newscasts and newswires.
Expected Learning Outcomes

Expected Learning Outcomes

  • Be able to define the structure of various news coverage strategies
  • Be able to make news rundowns
  • Be able to plan news for media
Course Contents

Course Contents

  • What should we know about newsroom management?
  • Newsgathering strategies in the newsrooms
  • Agenda setting
  • News writing strategies
  • Newscast management
  • Changing world of multimedia
  • Hard and soft skill management: how to blend them together
  • Breaking news management
Assessment Elements

Assessment Elements

  • non-blocking Individual task
  • non-blocking Work during seminars and attendance
  • non-blocking Final assignment
Interim Assessment

Interim Assessment

  • 2021/2022 3rd module
    0.5 * Work during seminars and attendance + 0.2 * Final assignment + 0.3 * Individual task
  • 2022/2023 2nd module
    0.5 * Work during seminars and attendance + 0.3 * Individual task + 0.2 * Final assignment
Bibliography

Bibliography

Recommended Core Bibliography

  • Mackay, R. (2018). JOURNALISM : Reporting, Writing, and Editing for New Media; [S.l.]: White Press Academics. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=2268002
  • Marcus Maurer. (2017). Agenda-Setting. Baden-Baden: Nomos Verlagsgesellschaft mbH & Co. KG. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1895783

Recommended Additional Bibliography

  • Gane, N., & Beer, D. (2008). New Media (Vol. English ed). Oxford: Bloomsbury Publishing. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=277894
  • Hanitzsch, T., Hanusch, F., Ramaprasad, J., & De Beer, A. S. (2019). Worlds of Journalism : Journalistic Cultures Around the Globe. New York: Columbia University Press. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=2088004
  • Есиков, А. (2013). Сравнительный Анализ Систем Управления Контентом (Сontent Management System – Cms). Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.5EEDD88C