Bachelor
2022/2023
Marketing
Category 'Best Course for Career Development'
Category 'Best Course for Broadening Horizons and Diversity of Knowledge and Skills'
Type:
Compulsory course (Business Administration)
Area of studies:
Management
Delivered by:
Department of Foreign Languages
Where:
Faculty of Management
When:
3 year, 1, 2 module
Mode of studies:
distance learning
Online hours:
20
Open to:
students of one campus
Language:
English
ECTS credits:
4
Contact hours:
76
Course Syllabus
Abstract
The course involves the study of the basic foundations of modern B2C and B2B marketing. It covers key marketing concepts and terminology and assumes a case study as the main teaching method.
Learning Objectives
- By the end of the course, the student must be ready: — to describe frequently used marketing concepts and explain the key terms of the discipline; — to apply various research methods in marketing; — to use the main tools of goods and services marketing, pricing, distribution and communications; — to analyze marketing problems related to management decision-making and offer consistent solutions to these problems; — to organize and explain the processes related to the preparation of marketing strategies and plans.
Expected Learning Outcomes
- Determine the company's marketing goals in the short and long term
- Conduct market analysis
- Make a portrait of the consumer, describe the target audience of the product
- Segment the target audience and develop product positioning
- Develop a marketing package and a marketing plan
- Evaluate the effectiveness of marketing investments
