Bachelor
2022/2023
Business Communication
Type:
Compulsory course (Supply Chain Management and Business Analytics)
Area of studies:
Management
Where:
Graduate School of Business
When:
3 year, 1 module
Mode of studies:
offline
Open to:
students of one campus
Language:
English
ECTS credits:
3
Contact hours:
30
Course Syllabus
Abstract
In today’s personal and professional world, communication is one of the most critical skills to develop. Your effectiveness in communicating ideas, feelings, instructions and thoughts is crucial to your success, especially in business. Communication is an activity, skill and art that incorporates lessons learnt across a wide spectrum of human knowledge.
Business Communication course is designed to introduce skills and practices that will help you communicate and develop communication strategy for your business and/or for business of your clients/stakeholders. As part of the program, we will explore how to communicate in written and oral form. We will look at the standard practices for communicating within and across business sectors. We will practice some of the fundamentals of business writing, including memoranda, email, business letters, and discuss how to be persuasive and engaging in these writings. Additionally, we will explore oral presentation as it exists in different professional contexts and settings.
Theoretical part of the course includes key concepts, frameworks and theories which being applied in combination with practical tasks will contribute to the development of your communication skills and competencies.
This course is designed to give students a comprehensive view of communication, its scope and importance in business as well as the role of communication in influencing the decision making process, also development of effective internal communications program.
Learning Objectives
- ● To learn about personal effectiveness and how to get prepared to the communication event. Communication barriers and effective ways to overcome them.
- ● To receive theoretical basis of the conflictology and basic principles in managing conflict situations.
- ● To study business communication concepts that serve as a basis for effective spoken and written communication in a business setting.
- ● Special attention will be paid to leadership styles and how they are related to the corporate culture and the communication strategy of the organization.
- ● To learn about Cross cultural differencies and their impact on communication processes with international colleagues
- ● To practice in making self presentations (elevator speech), how to present a project or an idea to the shareholders / managements/ colleagues
Expected Learning Outcomes
- Will learn how to conduct recruitment interviews and communicate with candidates. Another learning outcome refers to the application of business etiquette in the organization and collaboration in cross cultural context
- Will acquire practical skills in: using of various formats of business communications (e-mail, meeting notes, phone call, video conference, dialog in person, public speaking) designing of a communication strategy of the organization and the approaches to assess its effectiveness.
- Students will learn about business communication as a possibility to influence decision making, also to use verbal and non verbal communication. Special focus will be paid to the presentation skills and public speaking skills.
- Students will learn major theories and concepts of communications, including internal communication. Will learn 8 essential components of business communication.
- How to interprete properly communication from your partners using emotional intelligence. Special focus will be paid of ethics in communication and fact checking
- Will learn on how to manage communication in times of crisis, uncertainty and changes. Students will learn about decision making process and heuristics.
Course Contents
- Communication models
- How to develop an effective Communication strategy
- Business Communication and Emotional intelligence
- Social influence
- Decision making
- Business etiquette and Cross-cultural Communication
Assessment Elements
- EssayEvery student writes an essay in English of not less than 10 000 signs. Topics of the essay are given by the lecturer or developed by students individually with an approvement of lecturer or seminarist. The problem of the essay addresses various issues or problems in modern business communication based on interdisciplinary theories and practice
- ProjectDevelopment and presentation of a group project done in collaboration with the company. The class will be divided in small groups. The lecturer will tell in advance about the requirements for presenting the group project and its structure. The presentation will take place at the seminar for the first round. The final presentation of the winning teams will be in the end of the 3rd module at the last online lecture with the company's representatives. Presentation of projects at both rounds will be evaluated as a contest of works. The project work requires 3-4 hours/ a week
- ExamThe final exam is held in the form of a test. Students are given 10-15 questions of closed and opened types. Each question of closed offers three-five answer's choices. There will be suggested several variants of the test.10-point scale will be used in assessment of the results for the final exam.
- Classes
Bibliography
Recommended Core Bibliography
- Cultures and Organizations, Software of the mind. Intercultural Cooperation and Its Importance for survival. (2010). McGraw-Hill. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsnar&AN=edsnar.oai.library.wur.nl.wurpubs.392270
Recommended Additional Bibliography
- Author(s) Daniel Kahneman, Amos Tversky, & Kahneman. (1979). Prospect Theory: an Analysis of Decision under Risk. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.FDDF9A06
- Cialdini, R. B. (2016). Pre-Suasion : A Revolutionary Way to Influence and Persuade (Vol. First Simon & Schuster hardcover edition). New York: Simon & Schuster. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=nlebk&AN=1966411
- Daniel Goleman. (2006). Emotional Intelligence : Why It Can Matter More Than IQ: Vol. 10th anniversary ed. Bantam.
- Sergy, L. (2013). Influence: The Psychology of Persuasion. Library Journal, 138(20), 51. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=asn&AN=92752800