Bachelor
2022/2023
Product Development Strategies
Category 'Best Course for New Knowledge and Skills'
Type:
Elective course (Business Administration)
Area of studies:
Management
Delivered by:
Department of Venture Management (Nizhny Novgorod)
When:
4 year, 1, 2 module
Mode of studies:
offline
Open to:
students of one campus
Language:
English
ECTS credits:
5
Contact hours:
40
Course Syllabus
Abstract
The Product Development Strategies course is aimed for students who want to develop the competencies needed for a successful career as a product manager. Even for students who do not intend to link their future profession with product management, the course will be valuable because it is multi-disciplinary and its framework, models and approaches can be used in many different areas. The course makes extensive use of interactive teaching methods. Throughout the course, students work on a large project and some additional assignments designed to build specific skills.
Learning Objectives
- The objective of the discipline is to build skills to develop a product development strategy and create a product development roadmap
Expected Learning Outcomes
- Names the types of strategies. Formulates the content of proactive strategies
- Develops the product development strategy
- Forecasts market conditions
- Reasonably evaluates the position of the organisation in the production/distribution system
- Recognises the steps in the NPD process
- Develops a product development roadmap
Course Contents
- Product Development Strategy Process (NPD Process)
- A product development strategy and a business strategy
- Proactive Product Development Strategies
- Reactive Product Development Strategies
- Strategy Selection
- Product development roadmap
Interim Assessment
- 2022/2023 2nd module0.25 * Test 1 + 0.25 * NPD strategy + 0.25 * In-class activity
Bibliography
Recommended Core Bibliography
- Christoph Loch and Stylianos Kavadias. 2007. Handbook of New Product Development Management. Taylor & Francis Group
- David, F. R., & David, F. R. (2016). Strategic Management: A Competitive Advantage Approach, Concepts and Cases, Global Edition. [Place of publication not identified]: Pearson. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1422985
- Kahn, K. B., & Product Development & Management Association. (2013). The PDMA Handbook of New Product Development (Vol. 3rd ed). Hoboken, N.J.: Wiley. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=509556
- Knight, E., Daymond, J., & Paroutis, S. (2020). Design-Led Strategy: How To Bring Design Thinking Into The Art of Strategic Management. California Management Review, 62(2), 30–52. https://doi.org/10.1177/0008125619897594
- Kotler, P., Setiawan, I., & Kartajaya, H. (2010). Marketing 3.0 : From Products to Customers to the Human Spirit. Hoboken, N.J.: Wiley. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=319520
- Sadler, P. (2003). Strategic Management: Vol. 2nd ed. Kogan Page.
Recommended Additional Bibliography
- Ansoff, H. I. (2019). Implanting Strategic Management. Cham, Switzerland: Palgrave Macmillan. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1922056
- Cooper, R. G. (2017). Winning at New Products : Creating Value Through Innovation (Vol. Fifth edition). New York: Basic Books. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1627508
- Cooper, R. G., Edgett, S. J., & Kleinschmidt, E. J. (2012). Portfolio management for new products. Slovenia, Europe: Perseus Books. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.BD81A6AA
- Crawford, C. M. (2012). New products management. Slovenia, Europe: Irwin. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.38FAE087
- Griffin, A., Swan, S., Luchs, M., & Product Development & Management Association. (2015). Design Thinking : New Product Development Essentials From the PDMA. Hoboken, New Jersey: Wiley-Blackwell. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1072252
- Hariolf Grupp, & Shlomo Maital. (2001). Managing New Product Development and Innovation. Edward Elgar Publishing. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsrep&AN=edsrep.b.elg.eebook.2284
- Hermawan Kartajaya, Philip Kotler, & Den Huan Hooi. (2019). Marketing Strategies For Value Exploration. World Scientific Book Chapters, 127. https://doi.org/10.1142/9789813275478_0005
- Kotler, P. (1964). Marketing Mix Decisions for New Products. Journal of Marketing Research (JMR), 1(1), 43–49. https://doi.org/10.2307/3150319
- MacIntosh, R., & Maclean, D. (2014). Strategic Management : Strategists at Work. Palgrave Macmillan.
- Ross Brown, & Henry Ford. (1995). Product Development. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.4E965D0A
- Sutton, D. C. (2001). Making strategy: the journey of strategic management. International Journal of Market Research, 43(2), 242–244. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=4773211
- Teece, D. J. (2009). Dynamic Capabilities and Strategic Management : Organizing for Innovation and Growth. New York: OUP Oxford. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=265018
- Trott, P. (2017). Innovation Management and New Product Development (Vol. Sixth edition). Harlow, Enlgand: Pearson. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1419855