Bachelor
2022/2023
Strategic Management
Type:
Compulsory course (Supply Chain Management and Business Analytics)
Area of studies:
Management
Delivered by:
Department of Strategic and International Management
Where:
Graduate School of Business
When:
3 year, 1, 2 module
Mode of studies:
distance learning
Online hours:
10
Open to:
students of one campus
Language:
English
ECTS credits:
4
Contact hours:
40
Course Syllabus
Abstract
This course is designed to prepare students for the increasingly competitive and innovative business world. The course deals with the development and implementation of organization strategy and focuses on the perspectives, analytical techniques and skills utilized by managers to improve an organization’s probability of attaining sustainable competitive advantage and success in the long term. In this course, students will be expected to integrate and apply knowledge and skills from courses in the business fields, work effectively in teams, demonstrate leadership skill, communicate effectively, engage in the analysis of complex business situations, and make their own decisions based upon perception. This is a multidisciplinary course, emphasizing the development of strategies that integrate accounting, financial, economic, marketing and management considerations.
Learning Objectives
- to understand the processes and techniques associated with analysing environmental, industry, and company data in order to identify significant threats, opportunities, organizational capabilities, and strategy alternatives inherent in a specific situation;
- to introduce basic concepts, theories and approaches in the field of strategic management by understanding the internal and external environments of a firm, analysing capabilities and resources of a firm, assessing the firm’s current strategy;
- to provide knowledge and skills for students to conduct effective organizational research and opportunities to practice strategic management skills through real examples of business situations, case analysis and business news;
- to develop analytical, communication, interpersonal, teamwork, and leadership skills that can help advance professional career;
- to provide a framework that can be used to integrate what students have learned and are learning in the other disciplines and to enhance this learning through case analysis.
Expected Learning Outcomes
- To describe the strategic management process. To discuss the role of strategy for competition and achieving economic goals. To identify different types of strategy. To discuss the application of strategic management in different organizational and business contexts.
- To identify and explain company’s mission, vision, values and strategy. To master the business model as a tool for company’s analysis. To identify and analyze external factors. To explain the nature of strategic fit/ misfit for sustainable development. To build radar model in order to monitor external environment. To define key strategic problems/ opportunities.
- To define and analyze key parameters of market. To implement PEST-analysis. To analyze 5(+1) market forces in order to reveal the market dynamics. To analyze competition with strategic group map, key competitive factors, competitive profile. To identify the external threats and opportunities.
- To analyze the company’s operations and functions with value chain model. To connect value chain analysis with competitive profile to identify the strategic options. To perform comparative analysis of resources and capabilities. To apply VRIO-analysis to investigate company’s internal potential. To discuss the role of dynamic capabilities and organizational orientations.
- To integrate the results of external and internal analysis with SWOT approach. To apply GAP approach for strategic problem identification. To analyze causes of strategic problems with hierarchical cause-effect models. To apply conceptual map for deeper understanding of cause-effect links. To forecast the business environment and to elaborate strategic options with scenario analysis.
- To understand the benefits and limitations of generic strategic options. To identify the opportunities for blue ocean strategy application. To discuss the nature and opportunities for strategic innovations. To discuss pluses and minuses of different international strategies.
Course Contents
- Introduction to the course. The nature of Strategic Management. Familiarization with procedures and policies.
- Long-Term Objectives and Strategic Management
- Types of Strategies
- Business Vision and Mission Analysis
- The Internal Assesment
- The External Assesment
- Strategy Generation and Selection
- Strategy Implementation
- Strategy Execution
- Strategy Monitoring
- Business Ethics, Social Responsibility, and Environmental Sustainability
- Global and International Issues
Assessment Elements
- Final written examination workAt the end of the 2nd module there will be a final examination to evaluate the students’ understanding and application of main theories and concepts learned during the course (not meant to be open book or group work). The exam will include multiple choice, open-ended questions and will be timed. The assessment will be based on: (1) Knowledge of theories/ key concepts related to strategic management; (2) Evidence of critical thinking using comparative approaches in explaining the formation of particular strategies and their implementation; (3) Persuasive writing skills.
- Team case presentation and analysisStudents will be assigned to a team for purposes of case preparation and discussion followed by one formal in-class oral report of a case analysis. All students are expected to be actively involved into case discussions, analysis and prepare a team presentation and lead the discussion and strategy formulation. Students receive a shared team grade for problem solving effectiveness, strategic concepts and theories application and effective recommendations. No written report is required for the presenting team.
- Individual readiness and class participation.Each student is expected to be an active participant in case discussions and to offer meaningful analysis and convincing arguments in support of your arguments. Students earn their grade by contributing their assessment and judgments to the discussion. An on-going assessment will be made of each student’s readiness and contribution to class discussions. Consideration will be given to the quality of the readiness assignments turned in at the start of each class as well as the quality of comments, questions, non-verbal feedback and demonstrated listening skills.
