Research and Design Seminar "Linguistic Tools for Solving Business Puzzles"

Master 2022/2023

Type: Compulsory course (Applied Linguistics and Text Analytics)

Area of studies: Fundamental and Applied Linguistics

Delivered by: School of Fundamental and Applied Linguistics

Where: Faculty of Humanities (Nizhny Novgorod)

When: 1 year, 2-4 module

Mode of studies: offline

Open to: students of one campus

Instructors: Галочкин Александр Евгеньевич, Yulia V. Balakina, Mariya Khudyakova, Ekaterina Krekhovets, Ерышева Мария Евгеньевна, Фатикова Анна Павловна, Леонтович Ольга Аркадьевна

Master’s programme: Прикладная лингвистика и текстовая аналитика

Language: English

ECTS credits: 6

Contact hours: 112

Full Syllabus Ask Question

Abstract

Project seminar Linguistic Tools for Solving Business Puzzles represents an intense multi-functional course with tangible progress. Starting with gathering data online and offline followed with data analysis, students will have to publish results of their work online using WordPress and Tilda. The course presupposes constant interaction with enterprises and work on cases based on real-life day-to-day tasks of modern business.

Learning Objectives

the development of skills based on qualitative and quantitative methods and techniques that allow to evaluate the characteristics of various communicative situations of political discourse; the development of skills concerning corpus and other computer methods and techniques that allow to evaluate the characteritics of various communicative situations of political discourse; the development of skills using qualitative and quantitative methods and techniques that allow to evaluate individual style features (idiostyle features) of communicants in political discourse; 4. training of masters specializing in political linguistics, to do independent research design and organizational work.

Expected Learning Outcomes

Able to choose tools, modern technical means and information technologies to process information for the assigned scientific task in management
Using multimedia kits in active learning and project activities
Know how to build graphs, how to analyse Big Data using them
Use statistics tools to study textual information
Use computer tools, making a transition from qualitative to quantitative methods
Be able to cope with stress

Course Contents

Teambuilding
Conversational design
Technical writing
Statistics
Web-design
Stress/time management
Data visualization
Search engines/data mining

Assessment Elements

проект
Activity

Interim Assessment

2022/2023 4th module
0.5 * проект + 0.25 * проект
2023/2024 4th module
0.5 * 2022/2023 4th module + 0.5 * проект

Bibliography

Recommended Core Bibliography

Darling, J. R., & Heller, V. L. (2011). The Key for Effective Stress Management: Importance of Responsive Leadership in Organizational Development. Organization Development Journal, 29(1), 9–26. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=64362493
Gill, A., & Hooper, D. (2020). Integrating Conversational Analysis and Dialogic Reflection within Reflective Practice. Iranian Journal of Language Teaching Research, 8(2), 1–23.
Harris, R. A. (2005). Voice Interaction Design : Crafting the New Conversational Speech Systems. San Francisco, CA: Morgan Kaufmann. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=189655
Ian Pouncey and Richard York - Beginning CSS : Cascading Style Sheets for Web Design - John Wiley & Sons, Incorporated, 2011-466 - Текст электронный - https://ebookcentral.proquest.com/lib/hselibrary-ebooks/detail.action?docID=693510
Iliinsky, N. P. N., & Steele, J. (2010). Beautiful Visualization : Looking at Data Through the Eyes of Experts. Beijing: O’Reilly Media. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=415208
Jason Bell. (2020). Machine Learning : Hands-On for Developers and Technical Professionals: Vol. Second edition. Wiley.
Joan H. Johnston, Henry L. Phillips, Laura M. Milham, Dawn L. Riddle, Lisa N. Townsend, Arwen H. DeCostanza, … Sean M. Fitzhugh. (2019). A Team Training Field Research Study: Extending a Theory of Team Development. Frontiers in Psychology. https://doi.org/10.3389/fpsyg.2019.01480
Rohatgi, V. K., & Saleh, A. K. M. E. (2015). An Introduction to Probability and Statistics (Vol. 3rd edition). Hoboken, New Jersey: Wiley. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1050364
Seemon Thomas. (2014). Basic Statistics. [N.p.]: Alpha Science Internation Limited. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1663598

Recommended Additional Bibliography

Michael Jay Katz. (n.d.). FROM RESEARCH TO MANUSCRIPT From Research to Manuscript A Guide to Scientific Writing. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.527E83F3

Authors

Balakina Iuliia Vladimirovna

Course Syllabus