2022/2023
Qualitative Methods of Text Analysis
Category 'Best Course for Broadening Horizons and Diversity of Knowledge and Skills'
Category 'Best Course for New Knowledge and Skills'
Type:
Mago-Lego
Delivered by:
School of Fundamental and Applied Linguistics
When:
1, 2 module
Online hours:
20
Open to:
students of one campus
Language:
English
ECTS credits:
6
Contact hours:
56
Course Syllabus
Abstract
This practice-oriented course will introduce students to different methodological approaches to mass media and political text analysis. The course aims to equip students with the core methodological and analytical skills necessary to engage in research on mass media and political discourse, including data collection, processing, analysis and presentation. By the end of the course, students will be able to analyze the texts of mass and political communication from the point of view of their performativity, semantics and meaning and to identify possible manipulations in their various forms (oral, written, audio-visual). The course comprises the following methodological approaches: social constructionist approach to social problems as claims-making (P.Ibarra and J.Kitsuse), critical discourse analysis (T. van Dijk, N.Fairclough), multimodal discourse analysis (G.Kress and T. van Leeuwen).
Learning Objectives
- The course aims to familiarize students with the main methodological approaches to the study of political and mass communication (critical theory, social constructivism, social semiotics)
- The course aims to equip students with specific techniques of analyzing political and mass media texts that they can effectively use in their own research.
Expected Learning Outcomes
- Students will master several techniques of multimodal text analysis.
- Students will master the technique of critical discourse analysis (CDA) of political and media texts
- Students will master the technique of Ibarra/Kitsuse approach to text analysis.
- Students will master the technique of identifying and analyzing the structure of a political argument
Course Contents
- The notion of discourse and critical discourse analysis (CDA)
- Theory of political argumentation
- Social constructivism and text analysis
- Multimodal discourse analysis
Assessment Elements
- Analytical essay (comparative analysis of 2 media texts)
- Group presentation (analysis of political argumentation)
- Homework
- Essay
Interim Assessment
- 2022/2023 2nd module0.25 * Homework + 0.25 * Analytical essay (comparative analysis of 2 media texts) + 0.25 * Group presentation (analysis of political argumentation) + 0.25 * Essay
Bibliography
Recommended Core Bibliography
- Malcolm Spector, & John I. Kitsuse. (2017). Constructing Social Problems. Routledge.
- Ognyan Seizov, & Janina Wildfeuer. (2017). New Studies in Multimodality : Conceptual and Methodological Elaborations. Bloomsbury Academic.
- Spector, R., & Reeves, B. O. (2017). The Nordstrom Way to Customer Experience Excellence : Creating a Values-Driven Service Culture (Vol. Third edition). Hoboken, New Jersey: Wiley. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1586130
- Waring, H. Z. (2018). Discourse Analysis : The Questions Discourse Analysts Ask and How They Answer Them. New York, NY: Routledge. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1585455
Recommended Additional Bibliography
- Discourse and Communication : New Approaches to the Analysis of Mass Media Discourse and Communication, edited by Teun A. Van Dijk, De Gruyter, Inc., 2011. ProQuest Ebook Central, https://ebookcentral.proquest.com/lib/hselibrary-ebooks/detail.action?docID=3042341.
- Dunn, K. C., & Neumann, I. B. (2016). Undertaking Discourse Analysis for Social Research. Ann Arbor: University of Michigan Press. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1527157
- Fernando Henrique Silva. (2019). DICERTO, Sara. Multimodal Pragmatics and Translation: a new model for source text analysis. Palgrave Macmillan, 2018. Cadernos de Tradução, 39(2), 271–280. https://doi.org/10.5007/2175-7968.2019v39n2p271
- Helland, K. I. (2015). Multilingualism, Identity, and Ideology in Popular Culture Texts: A Multimodal Critical Discourse Analysis.
- Hyland, K., & Paltridge, B. (2011). Continuum Companion to Discourse Analysis. Continuum.
- Jewitt, C., Bezemer, J. J., & O’Halloran, K. L. (2016). Introducing Multimodality. London: Routledge. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1204264
- Kaltenbacher, M., Charles, C., & Ventola, E. (2004). Perspectives on Multimodality. John Benjamins Publishing Company.
- Kitsuse, J. I., & Sarbin, T. R. (1994). Constructing the Social. SAGE Publications Ltd.
- Kress, G. R. (2009). Multimodality : A Social Semiotic Approach to Contemporary Communication. London: Routledge. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=301173
- Pinar Sanz, M. J. (2015). Multimodality and Cognitive Linguistics. John Benjamins Publishing Company.
- Schäffner, C., & Chilton, P. A. (2002). Politics As Text and Talk : Analytic Approaches to Political Discourse. Amsterdam: John Benjamins Publishing Co. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=253276
- Schiffrin, D., Hamilton, H. E., & Tannen, D. (2015). The Handbook of Discourse Analysis (Vol. Second edition). Malden, MA: Wiley-Blackwell. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=985110
- Sidnéa Nunes Ferreira, & Viviane M. Heberle. (2013). Text linguistics and critical discourse analysis: A multimodal analysis of a magazine advertisement. Ilha Do Desterro, 64, 111–134. https://doi.org/10.5007/2175-8026.2013n64p111
- Spector, M., & Kitsuse, J. I. (1973). Social Problems: A Re-Formulation. https://doi.org/10.2307/799536
- Tannen, Deborah, et al. The Handbook of Discourse Analysis, John Wiley & Sons, Incorporated, 2015. ProQuest Ebook Central, https://ebookcentral.proquest.com/lib/hselibrary-ebooks/detail.action?docID=1895501.