2022/2023

Entrepreneurship

Type: Mago-Lego

Delivered by: Department of Management

When: 1 module

Open to: students of one campus

Instructors: Emilia Karpinskaya, Galina Shirokova

Language: English

ECTS credits: 3

Contact hours: 24

Course Syllabus

Abstract

Entrepreneurship course is an advance course intended to provide students with a solid foundation in terms of the vital role played by entrepreneurs and entrepreneurship in the 21st century global economy. During this course, we will assess, explore, critique, and celebrate the phenomenon of entrepreneurship. Entrepreneurship is approached as a way of thinking and acting, as an attitude and a behavior. Our emphasis is on entrepreneurship as a manageable process that can be applied in virtually any organizational setting. This is a course of many ideas and questions, and you will be encouraged to be creative, develop and defend your own set of conclusions regarding each of these issues. It is also a course that integrates a number of different disciplines, ranging from sociology and psychology to economics, finance, marketing, and human resource management. Further, it is a course that mixes theory with practice, and you will be challenged to apply principles, concepts and frameworks to real world situations.

Learning Objectives

• This course aims to form the overall understanding of the entrepreneurial process, create an entrepreneurial mindset, foster creative thinking, and develop entrepreneurial skills.

Expected Learning Outcomes

• understanding the entrepreneurship process, its main components, and the relationship between these components
• applying mindsets, frameworks, and techniques to improve individual, team, and organizational creativity
• Recognizing and evaluating entrepreneurial opportunities
• understanding the venture creation process including team formation, organization, acquiring and managing resources
• formulating business concept and test it
• developing creative new business models that can be turned into sustainable business ventures
• assessing product/service feasibility, industry/target market feasibility, organizational feasibility, financial feasibility
• applying the principles of ecosystem analysis for business idea development

Course Contents

• Topic 1.
• Topic 2.
• Topic 3.
• Topic 4.
• Topic 5.

Assessment Elements

• Pitch book report (extended presentation of the business concept and business model)
  Each team of students will come up with an original business idea, translating the idea into a well conceptualized business concept, and then turn the concept into a formal business model following the business model canvas. This business model must demonstrate the basic market and economic feasibility of the proposed business idea. Pitch Book is an extended presentation which should include: - Problem - Business idea - Business model - Feasibility analysis - Call for actions
• Class participation
  Class participation will be assessed in several key aspects: group exercises, case discussions, peer-review participation. Each case and exercise is graded in points [0-100].
• Final presentation
  Final presentation should include the following parts: - Cover Slide: name, presenter‘s name, tagline; - Problem (Size) & Opportunity Slide: make it clear that there is a big important problem; - Solution & Benefit Slide: Describe what you are offering to the target market and concentrate on key benefits for the customers (customer value proposition); - Business Model Slide: Describe how you will make money (e.g. your pricing) and how you will go to market; - Feasibility Analysis Slide: provide the results of the analysis emphasizing the main weaknesses of the project and how team will going to overcome them. The presentation will be assessed based on the originality of the business idea and feasibility analysis of the business concept and interrelation of all elements of the business model. The presentation should last 15 min and is graded in points [0-100].

Interim Assessment

• 2022/2023 1st module
  0.4 * Class participation + 0.2 * Pitch book report (extended presentation of the business concept and business model) + 0.4 * Final presentation

Bibliography

Recommended Core Bibliography

• Steve Blank, & Bob Dorf. (2020). The Startup Owner’s Manual : The Step-By-Step Guide for Building a Great Company. Wiley.

Recommended Additional Bibliography

• Blank, S. (2013). Why the Lean Start-Up Changes Everything. Harvard Business Review, 91(5), 63–72. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=87039866

Authors

• KARPINSKAYA EMILIYA OLEGOVNA
• SHIROKOVA GALINA VIKTOROVNA