2022/2023
Communication Theory: Bridging Academia and Practice
Type:
Mago-Lego
Delivered by:
School of Psychology
When:
4 module
Online hours:
36
Open to:
students of all HSE University campuses
Instructors:
Ekaterina Bushina
Language:
English
ECTS credits:
3
Contact hours:
6
Course Syllabus
Abstract
This course will introduce an interdisciplinary approach to working with the key concepts and methods for the study of media, communication and information in international setting. This is a course addressing the major theoretical issues of, approaches to, and applications of communication studies scholarship, with a specific focus on theories of mass media.
Learning Objectives
- To familiarise students with the main theories of media effects and communication.
- To form the theoretical understanding of central issues of media system and its influence on policy (including foreign policy)
- To form the general understanding of the media as a soft power in international context.
- To provide practical and methodological skills to analyze global media outlets and their strategies.
- To create an understanding of the essence of communication theory as a practical and research discipline;
- To learn and apply modern tools and techniques in communication research
- To get familiar with major theories is communication field, including theories of micro-, meta- and macro level
Expected Learning Outcomes
- Students are able to identify the patterns of mass perception of media content
- Students can analyse media through the framework of uses and gratifications
- Students can apply principles of elaboration likelihood model to design communication campaigns
- Students can discuss and access critically the online communication through social media networks
- Students can distinguish persuasion techniques in mediated communication
- Students distinguish framing strategies and can apply techniques of frame analysis
- Students understand the logic of agenda setting and are able to access it critically
- Students understand the specifics of content localisation and are able to maintain complex analysis of international media system
- To identify, analyse, and discuss actual case studies and/or strategic communication in field of mass and mediated communication
Course Contents
- Introducing theory of media and communication
- Into the newsroom: theories of agenda-setting and framing
- Cultivation theory and the mean world syndrome
- Technological determinism VS Uses and Gratifications
- Media as a tool of soft power and propaganda
- Theorising about social media and networked society
- Media in the international context: on intercultural differences
Bibliography
Recommended Core Bibliography
- Laughey D. Key themes in media theory. – McGraw-Hill Education (UK), 2007.
Recommended Additional Bibliography
- Arctic Geopolitics, Media and Power. (2019). Netherlands, Europe: Taylor & Francis. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.BD2F7482
- Arutunyan, Anna. Media in Russia, McGraw-Hill Education, 2009. ProQuest Ebook Central, https://ebookcentral.proquest.com/lib/hselibrary-ebooks/detail.action?docID=480619.
- Axel Bruns, Tim Highfield, & Jean Burgess. (n.d.). The Arab Spring and Social Media Audiences English and Arabic Twitter Users and Their Networks. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.36C5BCEF
- Cambie, S., & Ooi, Y.-M. (2009). International Communications Strategy : Developments in Cross-Cultural Communications, PR and Social Media. London: Kogan Page. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=295337