Bachelor
2023/2024
Cultural and Creative Industries
Type:
Compulsory course (Advertising and Public Relations)
Area of studies:
Advertising and Public Relations
Delivered by:
Institute of Media
When:
3 year, 4 module
Mode of studies:
distance learning
Online hours:
24
Open to:
students of one campus
Instructors:
Stanislav Milovidov
Language:
English
ECTS credits:
3
Contact hours:
6
Course Syllabus
Abstract
Main objective of this course is to trace the development of the Cultural and Creative Industries as an idea and as concept and to identify the key points of changes within it in relations with contemporary digital connected world. Another important task of this course is to provide the deep understanding of the difference between cultural and symbolic meaning products (such as films, recorded music, book and periodicals, online media content etc) and other kind of goods.