Bachelor
2023/2024
Management and innovation of e-business
Type:
Compulsory course
Area of studies:
Business Informatics
Delivered by:
Department of Business Informatics
Where:
Graduate School of Business
When:
4 year, 2, 3 module
Mode of studies:
offline
Open to:
students of one campus
Instructors:
Margarita Zobnina
Language:
English
ECTS credits:
6
Contact hours:
60
Course Syllabus
Abstract
This course analyses the management, innovation and information systems of e-business technology. It combines transaction cost economics with a decade’s experience of e-business development to discuss e-business trends and strategies. Focussing on management information systems, it considers how the organisational, managerial, technological and theoretical aspects of e-business can be combined to produce innovation in business models, processes and products.
Learning Objectives
- • explain the growth of e-business to date and introduce the most relevant e-business models, using theories from business, management and the social sciences
- • examine the interaction between technological trends and the business and social context of e- business
- • discuss different e-business models and strategies, including global supply chain management; electronic markets; shared economy and digital marketing
- • Introduce the notion of technologically mediated organisational forms, and discuss their business implications.
- • identify innovations within the domain of e-business by presenting cases of the innovative use of e-business and network technologies
- • present relevant theories from business, management and the social sciences that help to explain the development and growth of e-business
Expected Learning Outcomes
- assess the role of innovation in e-business
- explain the managerial and economic development of e-business
- analyse and criticise the business models underlying e-business strategies and discuss the increasing importance of intermediation in the digital economy
- apply economic theories, such as transaction cost analysis, to explain the economics of e-business
- critically discuss the reasons for successful and failed e-business ventures
- describe the social, economic and institutional contexts within which e-business has prospered
- discuss the key innovations in business models, products and processes and how e-business contributes to innovation.
- explain pricing policies in the digital economy
- explain the key components of e-business architectures
Course Contents
- Foundations and development of online business.
- The use of transaction cost theory and network economics to explain the economics of e-business
- E-business models and strategies in Business-to-Business (B2B) and Business-to-Consumer (B2C).
- Supply chain, intermediation, e-procurement and e-marketing.
- Online consumer behavior, evolution of e-business models.
- E-business environment – economic, ethical, legal and security issues.
- Pricing strategies within e-business
- Security and privacy aspects of e-business
- New organizational forms – virtual organizations, electronic markets and electronic hierarchies.
- Innovations involving e-business technologies such as the shared economy and C2C marketplaces
Assessment Elements
- Essays
- Exam
- In class assignments
- TestsTests will be taken at the beginning of each lecture (we do not recommend being late). Each of the 6 tests will consist of multiple choice, single choice or text questions. You have 10-15 minutes to complete the test.
Interim Assessment
- 2023/2024 3rd module0.3 * Essays + 0.4 * Exam + 0.2 * In class assignments + 0.1 * Tests
Bibliography
Recommended Core Bibliography
- Chaffey, D. (2015). Digital Business and E-Commerce Management (Vol. Sixth edition). Harlow: Pearson. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1419053
Recommended Additional Bibliography
- E-business and e-commerce management : strategy, implementation and practice, Chaffey, D., 2007