Master
2023/2024
Project seminar "Applied research in Product management"
Category 'Best Course for Career Development'
Type:
Compulsory course
Area of studies:
Management
Delivered by:
Department of Venture Management (Nizhny Novgorod)
When:
2 year, 1-3 module
Mode of studies:
offline
Open to:
students of one campus
Instructors:
Басов Владимир Алексеевич,
Nadezhda Nikolaevna Butryumova,
Папишвили Анастасия Зурабовна,
Козлова Ирина Станиславовна,
Новикова Алиса Андреевна
Master’s programme:
Business Development
Language:
English
ECTS credits:
9
Contact hours:
30
Course Syllabus
Abstract
Project seminar "Applied research in Product management" provides students with research methods and tools in order to conduct their own research projects. Seminar includes discussions of the research topics, methodologies, sources of the data, logic and strycture of master thesis.
Expected Learning Outcomes
- Gain an overview of marketing analytics frameworks, methods and tools
- be able to justify the chosen research methodology
- Develops customer experience research methodology
- Interprets process models in BPMN notation
- Be able to conduct business process analysis
Course Contents
- How to write a Master thesis
- Business processes analysis in order to develop new products
- Product marketing
Interim Assessment
- 2023/2024 3rd module0.2 * Inclass activity + 0.2 * Inclass activity + 0.2 * Inclass activity + 0.4 * Project
Bibliography
Recommended Core Bibliography
- Discovering high-level BPMN process models from event data. (2019). Business Process Management Journal, 25(5), 995–1019. https://doi.org/10.1108/bpmj-02-2018-0051
- Fritz, M., & Berger, P. D. (2015). Improving the User Experience Through Practical Data Analytics : Gain Meaningful Insight and Increase Your Bottom Line. Amsterdam: Morgan Kaufmann. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=961223
- Grigsby, M. (2018). Marketing Analytics : A Practical Guide to Improving Consumer Insights Using Data Techniques (Vol. Second edition). London: Kogan Page. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1738744
- Niedziółka, T. (2018). User Experience Research and development of knowledge in the field of Human-Computer Interaction.
Recommended Additional Bibliography
- Bpmn Modeling for Hla Based Simulation and Visualization. (2018). Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.ADF7CFDC