Master
2023/2024
Marketing
Type:
Compulsory course (Business Development)
Area of studies:
Management
Delivered by:
Department of Marketing (Nizhny Novgorod)
When:
1 year, 3, 4 module
Mode of studies:
offline
Open to:
students of all HSE University campuses
Master’s programme:
Business Development
Language:
English
ECTS credits:
6
Contact hours:
36
Course Syllabus
Abstract
Students will learn basic concepts of marketing. During the course sduddents will understand how to conduct market research, develop a marketing plan, segment the market and select target audiences, properly promote a product, including on the Internet. The course "Marketing" includes the implementation of practical tasks, for example, the development of a product concept and a marketing plan.