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Course Syllabus

Course Syllabus


 

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Master 2023/2024

Marketing

Type: Compulsory course (Global Business)
Area of studies: Management
Delivered by: Department of Marketing (Nizhny Novgorod)
Where: Faculty of Management (Nizhny Novgorod)
When: 1 year, 3, 4 module
Mode of studies: offline
Open to: students of all HSE University campuses
Instructors: Denis A. Fomenkov, Marianna Korenkova
Master’s programme: Global Business
Language: English
ECTS credits: 6
Contact hours: 36

Course Syllabus

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Abstract

Students will learn basic concepts of marketing. During the course sduddents will understand how to conduct market research, develop a marketing plan, segment the market and select target audiences, properly promote a product, including on the Internet. The course "Marketing" includes the implementation of practical tasks, for example, the development of a product concept and a marketing plan.