Bachelor
2023/2024
Project Seminar "SWOT Analysis"
Type:
Compulsory course (International Bachelor's in Business and Economics)
Area of studies:
Economics
Delivered by:
Department of Management
When:
1 year, 3, 4 module
Mode of studies:
offline
Open to:
students of one campus
Instructors:
Савина Дарья Олеговна,
Бурко Екатерина Дмитриевна,
Вологжанина Ангелина Александровна,
Савина Дарья Олеговна,
Svetlana B. Boguslavskaya,
Maria Grigoreva,
Andrey Lazarev
Language:
English
ECTS credits:
2
Contact hours:
16
Course Syllabus
Abstract
The method of "SWOT-analysis" is one of the main tools of strategic analysis, which is widely used to determine the strategic directions for the development of companies of various forms of ownership and types of activities. Also, the "SWOT-analysis" method is applicable for the strategic analysis of individual brands, products, projects, etc. The seminar provides the necessary organizational and methodological support for the implementation of the course project.
Learning Objectives
- The aim of the project seminar "SWOT-analysis" is to introduce students to a set of tools for conducting a strategic analysis of a company's activities, to train students to apply these tools to fulfil various sets of tasks, and help them to develop teamwork skills.
Expected Learning Outcomes
- to know the methodological foundations of primary and extended SWOT analysis and be able to apply the method as an analytical tool;
- be able to independently select, systematize and critically analyze primary and secondary information on management practices, as well as apply scientific literature on topical issues of modern management;
- be able to apply the tools of PESTEL-analysis, conduct Porter's five competitive forces analysis, identify a company's key success factors;
- be able to conduct a high-quality and consistent primary and extended SWOT analysis and develop recomendations for strategic development for companies of various forms of ownership;
- be able to organize teamwork, distribute responsibility, coordinate and control the work of team members;
- be able to publicly present and defend project results.
Course Contents
- Part 1. Introduction to the project seminar "SWOT-analysis"
- Part 2. Data sources + interview guide
- Part 3. Analysis of the external macro-environment of the company-
- Part 4. Analysis of the external micro-environment of the company, identification of KSF-
- Part 5. SWOT analysis as a tool for strategic analysis
- Part 6. Effective presentations
- Final Presentation + Analysis and recommendations for completing the work and presenting it.
Assessment Elements
- Pre-defenceQuiz with questions from practice
- Quizzes with theoryQuizzes on each theory topic (at the beginning of each lesson). There is no retake option
Bibliography
Recommended Core Bibliography
- Cornelius de Kluyver, & John A. Pearce. (2015). Strategic Management : An Executive Perspective: Vol. First edition. Business Expert Press.
- Exploring strategy : text and cases, Johnson, G., 2017
- Johnson, G., Whittington, R., Scholes, K., Angwin, D., & Regnér, P. (2017). Exploring Strategy (Vol. Eleventh edition). Harlow, England: Pearson Education. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1454974
Recommended Additional Bibliography
- Contemporary strategy analysis, Grant, R.M., 2022
- Porter, M. E. (1998). Competitive Strategy : Techniques for Analyzing Industries and Competitors (Vol. [New ed.]). New York: Free Press. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1964532
- Porter, M. E., Kramer, M. R., & Magretta, J. (2014). Strategy and Competition : The Porter Collection. Harvard Business Review Press.