Bachelor
2023/2024
Project Seminar "Business Planning"
Category 'Best Course for Career Development'
Category 'Best Course for Broadening Horizons and Diversity of Knowledge and Skills'
Type:
Compulsory course (International Business)
Area of studies:
Management
Delivered by:
Department of Strategic and International Management
Where:
Graduate School of Business
When:
2 year, 3 module
Mode of studies:
offline
Open to:
students of one campus
Language:
English
ECTS credits:
2
Contact hours:
20
Course Syllabus
Abstract
Creating a business plan allows the management of an enterprise to establish a set of interrelated key business goals, priorities and strategies, to assess the attractiveness and profitability of a business idea or project, and to attract additional equity or debt financing. The business planning method is applicable both in the creation of new business ideas and companies, and in the implementation of new projects in existing companies. Project seminar "Business Plan" is a mandatory element of preparation for project activity in the curricula of students studying at the Bachelor's degree programs (direction 38.03.02 "Management", Bachelor's degree). During the seminar students learn both classical tools and modern approaches to business planning. The students' independent work includes the study of additional materials within the framework of the relevant thematic sections, as well as practicing the obtained theoretical knowledge and their consolidation on examples.
Learning Objectives
- Development of skills of business plan development on the basis of independent research of external and internal environment of a business project, skills of business plan presentation to attract potential investors, consolidation and application of knowledge obtained in the disciplines of the 1st and 2nd course, including "Microeconomics", "Macroeconomics", "Marketing", project seminar "Business Plan" and career guidance seminar "Management Profession in the Modern World", development of analytical skills and group work skills.
Expected Learning Outcomes
- - To know the essence and meaning of business planning and business plan.
- - To know about the methodology, techniques and information support of business planning and know how to use it.
- - To know and apply the basics of business planning: how to estimate the value of the project, break-even, attractiveness of the project.
- - To know about the structure and content of a business plan and be able to create a structure and content of the new business plan
- - To know and be able to create an executive summary business plan and business model.
- To know about and be able to realize the tasks and use tools required for market analysis, to develop a marketing plan.
- - To know about the steps required to build an organizational plan as well as an operational plan (production plan) and be able to do it.
- - To know about the contents of an investment plan and the key elements of a financial plan, and the key elements of a performance evaluation and risk management plan.
- - To know about modern online business modeling and business planning solutions, & agile approaches to business planning
- To know and use the algorithm for developing and defending a business plan presentation
Course Contents
- Topic 1: Introduction to Business Planning
- Topic 2: Developing a business plan
- Topic 3: Modern tools and approaches to business planning
- Topic 4: Presentation of results
Assessment Elements
- Tests
- ExamЭкзамен проводится в форме теста из 20 вопросов и 2 открытых вопроса/ Экзамен проводится на платформе StartExam в компьютерном классе
- Final group project
Bibliography
Recommended Core Bibliography
- Barringer, B. R. (2015). Barringer: Preparing Effective Business Plans: An Entrepreneurial Approach, Global Edition (Vol. Second edition, global edition). Boston: Pearson. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1418739
- Barrow, C., Barrow, P., & Brown, R. (2018). The Business Plan Workbook : A Step-By-Step Guide to Creating and Developing a Successful Business. Kogan Page.
- McKeever, M. P. (2018). How to Write a Business Plan (Vol. 14th edition). Berkeley, California: NOLO. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1840225
Recommended Additional Bibliography
- Osterwalder, A., Clark, T., & Pigneur, Y. (2010). Business Model Generation : A Handbook for Visionaries, Game Changers, and Challengers. Hoboken, NJ: Wiley. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=335366