Bachelor
2023/2024
Entrepreneurship
Category 'Best Course for Career Development'
Category 'Best Course for Broadening Horizons and Diversity of Knowledge and Skills'
Type:
Compulsory course (International Business)
Area of studies:
Management
Delivered by:
Department of Strategic and International Management
Where:
Graduate School of Business
When:
2 year, 4 module
Mode of studies:
offline
Open to:
students of one campus
Language:
English
ECTS credits:
3
Contact hours:
36
Course Syllabus
Abstract
This course is about entrepreneurship both from an economics and practitioners angle and shows
how economics can contribute to our understanding of entrepreneurship. The course also sheds
light on the societal impact of entrepreneurship and its utility for economic development. It further
provides practical elements such as developing business models, designing market research
frameworks, product development cycles, and raising seed capital.
Learning Objectives
- Gain a thorough understanding of how economics can contribute to entrepreneurship
- To enable students to design, structure, and execute the process of launching a new venture
- How social entrepreneurship creates impact and how to measure it
Expected Learning Outcomes
- Analyse viable business models
- Describe the theoretical insights and recent empirical findings of the economics of entrepreneurship
- Explain how entrepreneurship drives economic change and growth
- Outline the historical context and impact of social entrepreneurship
- Design market research frameworks, develop and evaluate business models
Course Contents
- The History of Entrepreneurship
- The Economics of Entrepreneurship
- The Entrepreneurship Ecosystem
- Social Entrepreneurship
- Business Models & Ideation
- Key Partners & Alliances
- Key Activities as an Entrepreneur
- Value Proposition (VP) & Unique Selling Proposition (USP)
- Customer Development
- Customer Relationships
- Product Development
- Distribution Channels
- Cost Structure
- Revenue Streams
- Finding Investment and Raising Finance
- Intellectual Property and Legal Matters
Assessment Elements
- TestsIndividual tests include multiple-choice questions and assess the student's mastery of the material studied in previous classes. All tests have equial weights.
- ExamThe exam includes three parts: 1) Quiz 12-15 questions (including problems); 2) Open questions (covering theoretical aspects - essay like); 3) Mini case with questions. Open questions 0,5 + quiz 0,3 + Mini case 0,2 = 1
- Group Work
- HomeworksAll home assignments have equial weights.
Bibliography
Recommended Core Bibliography
- Alexander Osterwalder Yves, Er Osterwalder, Yves Pigneur, Tim Clark, Ellen Di Resta, Michael Anton Dila, Remko Vochteloo, Victor Lombardi, Matthew Milan, Ralf Beuker, Sander Smit, Norbert Herman, Karen Hembrough, Yves Claude Aubert, Wim Saly, Frank Camille Lagerveld, Andres Alcalde, Alvaro Villalobos M, Bernard Racine, … Praveen Singh. (n.d.). Business Model Generation A Handbook for Visionaries, Game Changers, and Challengers.
- Drucker, P. F. (2015). Innovation and Entrepreneurship. Routledge.
- Sahlman, W. A., Hoffman, R., Andreessen, M., & Blank, S. G. (2018). HBR’s 10 Must Reads on Entrepreneurship and Startups (featuring Bonus Article “Why the Lean Startup Changes Everything” by Steve Blank). Boston, Massachusetts: Harvard Business Review Press. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1798805
- Shalley, C. E., Hitt, M. A., & Zhou, J. (2015). The Oxford Handbook of Creativity, Innovation, and Entrepreneurship. Oxford: Oxford University Press. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=974520
- The new business road test : what entrepreneurs and investors should do before launching a lean start-up, Mullins, J. W., 2018
- Venture capital, private equity, and the financing of entrepreneurship : the power of active investing, Lerner, J., 2012
Recommended Additional Bibliography
- Advanced introduction to entrepreneurial finance, Landstrom, H., 2017
- Blinova, E. A. Innovative Entrepreneurship : учебное пособие / E. A. Blinova. — Самара : Самарский университет, 2022. — 68 с. — ISBN 978-5-7883-1752-6. — Текст : электронный // Лань : электронно-библиотечная система. — URL: https://e.lanbook.com/book/336587 (дата обращения: 00.00.0000). — Режим доступа: для авториз. пользователей.
- David J. Bland, & Alexander Osterwalder. (2020). Testing Business Ideas : A Field Guide for Rapid Experimentation. Wiley.
- Entrepreneurial finance : venture capital, deal structure & valuation, Smith, J. K., 2019
- Entrepreneurial finance, Smith, R. L., 2004
- Jonathan P. Allen. (2019). Digital Entrepreneurship. Routledge.