Bachelor
2023/2024
Media Ecosystems and Media Interaction
Type:
Elective course
Area of studies:
Public Policy and Social Sciences
Delivered by:
Faculty of World Economy and International Affairs
When:
3 year, 3, 4 module
Mode of studies:
offline
Open to:
students of one campus
Language:
English
ECTS credits:
5
Contact hours:
56
Course Syllabus
Abstract
The course offers a comprehensive interdisciplinary approach to the media landscape in Russia and worldwide and examines key developments in the media and communications industries. It is focused on providing students with general understanding of professional media relations and the media structure. Particular attention will be paid to practical oriented aspect of the course that will enable students to produce different types of audiovisual content.
Learning Objectives
- To form the general understanding of media system and the role of different media professions within it
- To form the general understanding of the international journalism and global media as a soft power
- To provide practical and methodological skills to analyze global media outlets and their strategies in field of so called “hybrid wars”
- To assess the role of media sources in political landscape (e.g., mobilising and shaping the public agenda)
- To understand media landscape as a complex system
Expected Learning Outcomes
- Students can apply principles of elaboration likelihood model to design communication campaigns
- Students can distinguish persuasion techniques in mediated communication
- Students distinguish framing strategies and can apply techniques of frame analysis
- Students understand the logic of agenda setting and are able to access it critically
- Students understand the specifics of content localisation and are able to maintain complex analysis of international media system
Course Contents
- 1. Media and media landscapes. Strategic targets of PR-Departments in different institutions: governmental, state corporations, large private business, small business, startups, NGOs and Foundations, PR agencies.
- 2 . Strategic targets of PR-Departments in different institutions
- 3.Communication tools, activities and technologies used by different institutions.
- 4.Government relations (GR) as a means of strategic communications Government relations (GR) as a means of strategic communications: international relations, Government, business, personal branding.
- 5. Public relations in digital era. Main tools.
Assessment Elements
- In class assessment: Активность, групповой исследовательский проект
- In class assessment: Активность
- Oral Exam: Устный опрос
Interim Assessment
- 2023/2024 4th module0.5 * In class assessment: Активность + 0.25 * In class assessment: Активность, групповой исследовательский проект + 0.25 * Oral Exam: Устный опрос
Bibliography
Recommended Core Bibliography
- A handbook of media and communication research : qualitative and quantitative methodologies, , 2012
- Al Jazeera and the global media landscape : the south is talking back, Figenschou, T. U., 2014
- Fu, X., Luo, J.-D., & Boos, M. (2017). Social Network Analysis : Interdisciplinary Approaches and Case Studies. Boca Raton, FL: CRC Press. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1499393
Recommended Additional Bibliography
- Uri Wilensky, & William Rand. (2015). An Introduction to Agent-Based Modeling : Modeling Natural, Social, and Engineered Complex Systems with NetLogo. The MIT Press.