2023/2024
International Marketing
Type:
Mago-Lego
Delivered by:
School of Innovation and Entrepreneurship
When:
1 module
Online hours:
30
Open to:
students of one campus
Instructors:
Шевченко Максим Егорович
Language:
English
ECTS credits:
6
Contact hours:
48
Course Syllabus
Abstract
The core philosophy, principles and frameworks of marketing, and the managerial functions of marketing within an organization, are examined as an integrated business discipline designed to effectively achieve an organization’s goals in the context of international consumer and competitive environments, where companies must operate.