Master
2023/2024
Digital and Traditional Channels in International Advertising
Type:
Elective course (Master of International Business)
Area of studies:
Management
Delivered by:
School of Innovation and Entrepreneurship
Where:
School of Innovation and Entrepreneurship
When:
2 year, 1, 2 module
Mode of studies:
offline
Open to:
students of one campus
Instructors:
Хохлов Дмитрий Саулович
Master’s programme:
International Business
Language:
English
ECTS credits:
6
Contact hours:
40
Course Syllabus
Abstract
This course will be of interest to anyone who is planning to work for a multinational company, launching, expanding and managing products and planning developing advertising. The course will also be of interest for those who plan to work not on the client side, but on the agency side, in the advertising agency. A comprehensive survey of basic principles and practices of advertising that emphasizes creative/media strategy decision processes and approaches to access performance of advertising campaign. Prerequisites: International Marketing, International Marketing Strategies, International Business Research.