Master 2023/2024

Doing Business in the European Union

Type: Elective course (Master of International Business)

Area of studies: Management

Delivered by: School of Innovation and Entrepreneurship

Where: School of Innovation and Entrepreneurship

When: 2 year, 1, 2 module

Mode of studies: offline

Open to: students of one campus

Instructors: Vladimir N. Zuev

Master’s programme: International Business

Language: English

ECTS credits: 6

Contact hours: 40

Course Syllabus

Abstract

Big and small companies enter external markets extensively using direct and portfolio investments and taking control of foreign enterprises. They establish subsidiaries around the globe and acquire assets in different locations. The EU market remains among the most popular markets for foreign capital investments. The climate for such activities is in a constant change: the change in the EU legislation and policies, multiplication of regional and mega-regional trade agreements, trade wars, economic sanctions, pandemic and environmental concerns, sustainable development priorities. Each time, companies have to take into account new challenges of doing business in the EU. These factors define the logic of this course. It includes theoretical framework and real case studies regarding entry strategies of foreign companies in to the European markets. Most of the courses on the EU business activities are either completely legal based, or cover mostly trade issues. This course is a combination of legal aspects of doing business in the EU, providing an economic rationale of being present in the area. It is a mix of legal, trade and economic knowledge. It could be of use to the top management of companies forming the entry-market strategies, choosing among different foreign markets. Pre-requisites: International Business Research