Bachelor
2024/2025
Digital Product Management
Type:
Compulsory course (Business Administration)
Area of studies:
Management
Delivered by:
Department of Marketing (Nizhny Novgorod)
When:
4 year, 3 module
Mode of studies:
offline
Open to:
students of all HSE University campuses
Instructors:
Denis A. Fomenkov
Language:
English
ECTS credits:
6
Course Syllabus
Abstract
Course Digital Product Management is designed for students who want to develop competences that are necessary for successful career on product-manager position. Even for students without intention to tie future profession with product management, course will be valuable because it’s multidisciplinary and its frameworks, models, and approaches might be used in plenty different fields. Content of the course is developed in accordance with New Product Development Professional (NPDP) Certification so students can try to pass PDMA exam upon completing the course. The course heavily exploits interactive teaching methods. Along the whole course students work on a big project and some additional assignments which aim to shape particular skills. Such approach confronts students with high uncertainty of real projects and let them better understand methods and tools used in product management.