Bachelor
2024/2025
Customer Analytics
Type:
Compulsory course (International Bachelor's in Business and Economics)
Area of studies:
Economics
Delivered by:
Department of Management
When:
3 year, 4 module
Mode of studies:
offline
Open to:
students of one campus
Language:
English
ECTS credits:
3
Course Syllabus
Abstract
In this course the students will study how to use data analytics to learn about customer needs and improve targeting individual consumers. The course will encourage students to apply scientific methods and models to predict and respond to customer choices. This is the key part of learning Big Data. The term Big Data is viewed in the broad sense as it relates to various aspects of the consumer behavior, which may be captured, measured, and transformed to the digital form.Through applications of statistical models to the analysis of the real-world databases, the students will learn how firms may use customer data to serve customers better. The course is based on the analytic process model that represents the complex analytic process as a sequence of steps starting with the problem identification, selection and preparing of the data sources, analyzing data and preparing report for the decision makers. This process model defines the structure of this course and also illustrates how the information can be used in the different business settings and for different business purposes.