Bachelor
2024/2025
Contemporary Design
Type:
Compulsory course (Design)
Area of studies:
Design
Delivered by:
School of Design
When:
3 year, 1-4 module
Mode of studies:
distance learning
Online hours:
80
Open to:
students of all HSE University campuses
Instructors:
Alexandra Staruseva-Persheeva
Language:
English
ECTS credits:
3
Course Syllabus
Abstract
The course is an updated brand management course, taking into account digitalization trends and the specifics of marketing and branding in the context of the transition of companies to the digital economy, as the introduction of digital technologies is reflected in the restructuring of the marketing activities of companies. Link to the course: https://openedu.ru/course/spbu/BRAND_ENG