Bachelor 2024/2025

Entrepreneurship

Type: Compulsory course (Marketing and Market Analytics)

Area of studies: Management

Delivered by: Department of Strategic and International Management

Where: Graduate School of Business

When: 2 year, 4 module

Mode of studies: offline

Open to: students of one campus

Instructors: Igor Stroganov

Language: English

ECTS credits: 3

Contact hours: 36

Course Syllabus

Abstract

Once you have a prototype and a clearer vision of the opportunity, you’ll need to create a small organization to discover how to create a repeatable and scalable business model. Designed to provide you with a comprehensive overview of the critical components of creating a start-up, Entrepreneurship 2: Launching the Start-up, provides practical, real- world knowledge about the lean approach, the minimum viable product, when to pivot, when to quit your day job, the art of the pitch, building and managing a team, allocating equity, and building your external team, advisory board members, professional services, and entrepreneurial strategy. At the end of this course, you’ll be able to create a strategy for launch, including knowing who you need to hire, how to manage them to provide the greatest value, and what legal aspects are involved. You’ll also be prepared for Entrepreneurship 3: Growth Strategies. Author, lecturer Kartik Hosanagar, Professor of Wharton School, Lori Rosenkopf, Vice Dean and Director, Wharton Undergraduate Division, Simon and Midge Palley Professor of Management.