Master
2024/2025
Multimodal discourse analysis and frame analysis of media texts
Type:
Elective course (Applied Linguistics and Text Analytics)
Area of studies:
Fundamental and Applied Linguistics
Delivered by:
School of Fundamental and Applied Linguistics
When:
2 year, 2, 3 module
Mode of studies:
offline
Open to:
students of one campus
Instructors:
Yulia V. Balakina
Master’s programme:
Прикладная лингвистика и текстовая аналитика
Language:
English
ECTS credits:
6
Contact hours:
36
Course Syllabus
Abstract
This practice-oriented course will introduce students to different methodological approaches to analysis of mass media texts. The course aims to equip students with the core methodological and analytical skills necessary to engage in research on advertising, political and social media discourse, including data collection, processing, analysis and presentation. The key tools discussed are frame analysis and multimodal critical discourse analysis. By the end of the course, students will be able to analyze media texts from the point of view of their performativity, semantics and meaning and to identify possible manipulations in their various forms (written, audio-visual).