Master
2024/2025
International Marketing
Type:
Elective course (Marketing)
Area of studies:
Management
Delivered by:
Department of Marketing
When:
1 year, 4 module
Mode of studies:
offline
Open to:
students of all HSE University campuses
Instructors:
Vera Butkovskaya
Master’s programme:
Marketing
Language:
English
ECTS credits:
3
Course Syllabus
Abstract
The purpose of the course is to introduce the main concepts of international marketing including the preparation and execution of marketing strategies within an international context, emphasizing the importance of a global perspective in understanding international markets. It provides a solid foundation for navigating the complexities of international market competition and addressing the needs of diverse target audiences. Students will gain insights into the cultural, administrative, economic, and geographic factors that influence marketing functions, enabling them to adapt existing strategies effectively. The course includes theoretical reviews, supplementary reading materials, and case-based practical seminars featuring real-life examples from well-known international companies. This course is valuable for both future marketing professionals and researchers.