Master
2024/2025
International Marketing
Type:
Elective course (Marketing)
Area of studies:
Management
Delivered by:
Department of Marketing
When:
1 year, 4 module
Mode of studies:
offline
Open to:
students of all HSE University campuses
Instructors:
Vera Butkovskaya
Master’s programme:
Marketing
Language:
English
ECTS credits:
3
Contact hours:
24
Course Syllabus
Abstract
The course “International Marketing” explores the development and implementation of marketing programs in international companies. It provides basic foundations of international marketing and explains how companies can grow globally through the execution of marketing research and operations. Students will be equipped with the skills to analyze international company’s product policy, evaluate pricing decisions in international business, develop promotions strategies for different countries and regions, adapt distribution systems to specifics of the targeted markets. The course gives insight into international similarities and differences in marketing functions as related to the cultural, economic, political, social, and physical dimensions of the environment. Students will learn to consider the changes in marketing systems and the adoption of marketing philosophies and practices to fill conditions in different countries.