Bachelor
2024/2025
Storytelling as an instrument of effective business communications
Type:
Elective course (Foreign Languages and Intercultural Communication)
Area of studies:
Linguistics
Delivered by:
School of Foreign Languages
Where:
School of Foreign Languages
When:
4 year, 2 module
Mode of studies:
offline
Open to:
students of all HSE University campuses
Instructors:
Белятинская Екатерина Валерьевна
Language:
English
ECTS credits:
3
Contact hours:
30
Course Syllabus
Abstract
This course is designed to equip students with the knowledge and skills needed to create narratives and stories in various formats to incorporate into business-related contexts. We will analyze best practices by major international brands, start-up unicorns, global companies and inspiring speakers to learn how to mine your own experiences and transform them into art.
Over the course of 1 module, we will lay the groundwork of storytelling in business communications and develop the skills necessary for you to write your own gripping stories, elevate your public speaking skills and learn to make powerful presentations.
We will practice creating stories in different genres and contexts including self-presentation, brand and company story, product presentation and where necessary integrating extratextual media such as photographs, data, graphic symbols, videos and drawings etc. to create meaning.
Appropriate for English learners at the level of C1, this course is designed to look into international business communication from a different angle as well as to inspire your creativity and self-expression, enhance your reading and writing skills, enrich your vocabulary and grammar, engage in thought-provoking conversations and boost your public speaking skills. Each week we will study business stories by masters of the form and our own pieces.