Bachelor
2024/2025![Learning Objectives](/f/src/global/i/edu/objectives.svg)
![Expected Learning Outcomes](/f/src/global/i/edu/results.svg)
![Course Contents](/f/src/global/i/edu/sections.svg)
![Assessment Elements](/f/src/global/i/edu/controls.svg)
![Bibliography](/f/src/global/i/edu/library.svg)
Mass Communications and Media Discourse
Type:
Elective course (Foreign Languages and Intercultural Communication)
Area of studies:
Linguistics
Delivered by:
School of Foreign Languages
Where:
School of Foreign Languages
When:
4 year, 1, 2 module
Mode of studies:
offline
Open to:
students of one campus
Instructors:
Alexandra Nagornaya
Language:
English
ECTS credits:
6
Contact hours:
52
Course Syllabus
Abstract
Mass Communication generally implies dissemination and exchange of information within large groups of people. This information flow has been considerably facilitated by recent advances in communication technologies. A study conducted by the Zenith Optima has revealed that people spend an average of eight hours a day interacting with the currently available forms of the Mass Media. Their daily ‘media diet’ may include watching a news program on TV, browsing through original content on YouTube, playing video games through Stream, leafing through their favorite magazines, reading e-books, listening to music through Spotify, or enjoying a wide variety of podcasts, often in the ‘media multitasking’ mode. This media exposure has changed not only people’s lifestyle, but the very core of their existence contributing to the emergence of a new type of human being, Homo Informaticus, whose life revolves around producing and consuming information. To paraphrase C. Wright, we now live in a second-hand world: we get and process terabytes of information related to events that are beyond our immediate grasp and are delivered to us through multiple and constantly developing channels. This delivery inevitably involves formatting the original information, imbuing it with certain meanings and making it serve a certain purpose. By doing so, the Mass Media largely form our mental images of the world, shape our outlook and spur us to take certain actions. The main objective of the course is to teach students to approach the media content critically, to be able to deconstruct the media text and detect hidden, ideologically loaded messages. The course is based on the most up-to-date theories, methodologies and explanatory models. It involves working with authentic media materials and using different approaches to their analysis. The students’ progress is mainly assessed through their participation in in-class activities and research projects. To enter the course, you need to have 8 or above as the grade for the Practical Course of the English Language.
Learning Objectives
- • to help students form a systemic view of the modern Mass Media, their role and functions in society; • to lay firm theoretic foundations for conducting research in Media Linguistics through teaching specialist terminology and familiarizing students with the most relevant research methods; • to increase media literacy through developing skills of analyzing media products; • to enhance professional discursive skills.
Expected Learning Outcomes
- The students are expected to be able to conduct Transitivity Analysis, Mystification Analysis, and Social Actor Analysis. They are supposed to be able to choose the most relevant type of analysis for each particular media text.
- The students are expected to have a systemic view of the history of the Mass Media in Great Britain and the USA.
- The students are expected to know the scope of Media Linguistics and its methodological principles
- The students are supposed to be able to explain the social functions of the media
- The students are supposed to conduct comparative Critical Discourse Analysis of media texts from English-medium and Russian-medium sources
- The students are supposed to understand the goal and scope of Critical Discourse Analysis
- The students should be able to analyze visuals using the principles of Critical Discourse Analysis
- The students should be able to conduct newspaper text analysis, discussing the newsworthiness of the event, the news value of the article, the type of news (hard/soft), the features of the headline, the function of the subhead, the type of lead-in, the presence or absence of the inverted pyramid style, the internal logic of the article and the role of the visuals
- The students should be able to detect metaphors in discourse and explain their functions
- The students should know and be able to explicate the most influential theories of mass communication
- The students should know the main types of newspaper text
Course Contents
- Media Literacy
- Introduction to the Media. The Mass Media in the Modern World. Media in the English-Speaking Countries
- Media Linguistics as a Discipline
Assessment Elements
- presentationStudents present a project based on a relevant issue in the theory of mass communication
- participation
- analysisThe students conduct the analysis of newsworthiness using a template
Bibliography
Recommended Core Bibliography
- A history of mass communication : six information revolutions, Fang, I., 1997
- Analysing discourse : textual analysis for social research, Fairclough, N., 2003
- Analysing discourse : textual analysis for social research, Fairclough, N., 2010
- Analysing newspapers : an approach from critical discourse analysis, Richardson, J. E., 2007
- Bader Nasser Aldosari. (2020). A Critical Discourse Analysis of Nelson Mandela’s Defense Speech I am Prepared to Die. Arab World English Journal, 11(2), 3–17. https://doi.org/10.24093/awej/vol11no2.1
- Communication, cultural and media studies : the key concepts, Hartley, J., 2002
- Communication, cultural and media studies : the key concepts, Hartley, J., 2005
- Communication, cultural and media studies : the key concepts, Hartley, J., 2007
- Critical discourse analysis. Vol.1: Concepts, history, theory, , 2013
- Critical discourse analysis. Vol.2: Methodologies, , 2013
- Critical discourse analysis. Vol.3: Doing CDA/Case studies, , 2013
- Critical discourse analysis. Vol.4: Applications, interdisciplinary perspectives and new trends, , 2013
- Critical media studies : an introduction, Ott, B. L., 2014
- Discourse theory and critical media politics, , 2011
- Discourse theory and practice : a reader, Wetherell, M., 2005
- Discourse theory in European politics : identity, policy and governance, , 2005
- Hertz, M. B. (2019). Digital and Media Literacy in the Age of the Internet : Practical Classroom Applications. Rowman & Littlefield Publishers.
- Hidayat, F. P., & Ginting, R. (2020). Media Literacy of Communication Students in Using Facebook. https://doi.org/10.21111/ejoc.v5i1.3947
- How to do critical discourse analysis : a multimodal introduction, Machin, D., 2012
- Identity trouble : critical discourse and contested identities, , 2010
- Introduction to mass communication : media literacy and culture, Baran, S. J., 2012
- Language ideologies and media discourse : text, practices, politics, , 2010
- Ledin, P. 1962, & Machin, D. 1966. (2019). Doing critical discourse studies with multimodality: From metafunctions to materiality. Critical Discourse Studies, 16(5), 497–513. https://doi.org/10.1080/17405904.2018.1468789
- Levi, L. (2020). Media Literacy beyond the National Security Frame. Utah Law Review, 4, 941–985.
- Making sense of media : an introduction to mass communication, Rodman, G., 2001
- Mass communication : an introduction to the field, Farrar, R. T., 1997
- Mass communication : living in a media world, Hanson, R. E., 2014
- Mass communication research methods. Vol.1: ., , 2008
- Mass communication research methods. Vol.2: ., , 2008
- Mass communication research methods. Vol.3: ., , 2008
- Mass communication research methods. Vol.4: ., , 2008
- Mass media in a changing world : history, industry, controversy, Rodman, G., 2012
- Mass media research : an introduction, Wimmer, R. D., 2001
- Mass media research : an introduction, Wimmer, R. D., 2011
- Mass media research : an introduction, Wimmer, R. D., 2014
- Matthews, J. C. (2020). Media Literacy as an Internal and External Process. A Response to “Red States, Blue States, and Media Literacy: Political Context and Media Literacy.”
- Methods of critical discourse studies, , 2016
- Mzwandile A Mabhala, Asmait Yohannes, Alan Massey, & John A Reid. (2020). Mind your language: Discursive practices produce unequal power and control over infectious disease: A critical discourse analysis. https://doi.org/10.4103/ijpvm.IJPVM_431_17
- Political discourse analysis : a method for advanced students, Fairclough, I., 2012
- Sekarasih, L., Scharrer, , Erica, Olson, , Christine, Onut, , Gamze, & Lanthorn, K. (2018). Effectiveness of a School-Based Media Literacy Curriculum in Encouraging Critical Attitudes about Advertising Content and Forms among Boys and Girls. Journal of Advertising, 47(4), 362–377. https://doi.org/10.1080/00913367.2018.1545269
- The dynamics of mass communication : media in the digital age, Dominick, J. R., 2007
- The dynamics of mass communication, Dominick, J. R., 1990
- The dynamics of mass communication, Dominick, J. R., 1999
- YERLIKAYA, T. (2019). Critical Discourse Analaysis and Social Media: New Apporoaches in Critical Discourse Analysis Studies. Igdir University Journal of Social Sciences, 18, 193–209.
- Массовая коммуникация : западные теории и концепции: учеб. пособие для вузов, Бакулев, Г. П., 2005
- Массовая коммуникация : западные теории и концепции: учеб. пособие для вузов, Бакулев, Г. П., 2010
- Массовая коммуникация : исследование опыта Запада, Терин, В. П., 2000
- Массовая коммуникация в современном мире: методология анализа и практика исследований, Назаров, М. М., 2000
- Массовая коммуникация и общество : введ. в теорию и исслед., Назаров, М. М., 2010
Recommended Additional Bibliography
- A2 media studies : the essential introduction, Bennet, P., 2006
- Afrouzi, O. A. (2020). A Critical Discourse Analysis of News Headlines on Lula’s Corruption Case in Leading Newspapers in Brazilun Análisis Crítico Del Discurso en Los Titulares De Noticias Sobre El Caso De Corrupción De Lula en Los Principales Periódicos De Brasil. Revista de Comunicación de La SEECI, 52, 171–192. https://doi.org/10.15198/seeci.2020.52.171-192
- Alexander C. L. Holden. (2020). Exploring the evolution of a dental code of ethics: a critical discourse analysis. https://doi.org/10.1186/s12910-020-00485-3
- Cevi Mochamad Taufik, & Suhaeri Suhaeri. (2020). Media Literacy in Information Chaos Era: Qualitative Study Bandung Literacy Activist. MediaTor, 13(1), 90–98. https://doi.org/10.29313/mediator.v13i1.5791
- Communication, cultural and media studies : the key concepts, Hartley, J., 2011
- Dias, M. V. e S., & Pinto, J. D. F. (2020). Racism and identity: a critical discourse analysis of Chimamanda Ngozi Adichie’s Americanah.
- Introduction to media literacy, Potter, W. J., 2016
- Media literacy, Potter, W. J., 2011
- Media studies : an introduction, Kolker, R., 2009
- The international encyclopedia of media studies. Vol. 6: Media studies futures, , 2013
- Vlad, E. (2019). Hedging, Critical Discourse Analysis and the Original Brexit Affair. NORDSCI.
- Yaman, M. (2020). Examining Media Literacy Levels and Personality Traits of Physical Education and Sports Students According to Certain Demographic Variables. Turkish Online Journal of Educational Technology - TOJET, 19(1), 1–8.
- Массовая коммуникация: сущность, каналы, действия, Березин, В. М., 2003