Master
2024/2025
Creative and Digital economy
Type:
Compulsory course (Arts and Culture Management)
Area of studies:
Management
Delivered by:
Department of Management
When:
1 year, 1 module
Mode of studies:
offline
Open to:
students of one campus
Instructors:
Marina V. Matetskaya
Master’s programme:
Art and Culture Management
Language:
English
ECTS credits:
3
Contact hours:
24
Course Syllabus
Abstract
Within the framework of this course, students will study the following sections: Creativity as a component of human activity; Creativity and economics; Intellectual property as an object of economic relations; Creative economy as a socio-economic phenomenon; Self-realization in a creative economy, etc.
Learning Objectives
- - to understand the basic business models in creative and digital environment. To use project approach and business logic to creative ideas
- - tp know the main concepts of creative and digital economy. To understand the specifics of creative assets and labor
- - to conduct market research for new creative and digital projects
Expected Learning Outcomes
- - to know the concepts of creative and digital economy, - to understand the reasons and circumstances of creative and digital transformation of the economy - to know the main trends in the development of industries.
- - to know how to apply project management logic and technics to digital creative projects - to know how to conduct market analysis
- - умеет выявлять основные тренды и риски развития цифровых проектов - знает особенности законодательства в креативной и цифровой экономике
Course Contents
- Introduction. Theory and practice of creative and digital economies
- Management in digital creative industries.
- Innovations in digital economics
Interim Assessment
- 2024/2025 1st module0.4 * Homework + 0.1 * Attendance in class + 0.2 * Exam test + 0.3 * Seminar work
Bibliography
Recommended Core Bibliography
- Agency : starting a creative firm in the age of digital marketing, Webb, R., 2015
- Collaborative translation : from the Renaissance to the digital age, , 2017
- Community without community in digital culture, Gere, C., 2012
- Creative project management : innovative project options to solve problems on time and under budget, Dobson, M. S., 2010
- Entrepreneurship and creative economy : process, practice and policy, , 2011
- Experiencing project management : projects, challenges and lessons learned, , 2010
- Handbook on the digital creative economy, , 2013
- Ratilainen, S. (2018). Digital media and cultural institutions in Russia: online magazines as aggregates of cultural services. Cultural Studies, 32(5), 800–824. https://doi.org/10.1080/09502386.2018.1429003
- Rocamora, A. (2017). Mediatization and Digital Media in the Field of Fashion. Fashion Theory: The Journal of Dress, Body & Culture, 21(5), 505–522. https://doi.org/10.1080/1362704X.2016.1173349
- Виниченко, М. В., Проблемы поколения Z в современной истории: цифровизация, пандемия, искусственный интеллект : монография / М. В. Виниченко, С. А. Макушкин. — Москва : Русайнс, 2023. — 148 с. — ISBN 978-5-466-03115-7. — URL: https://book.ru/book/949687 (дата обращения: 27.08.2024). — Текст : электронный.
- Современные проблемы управления новой экономики: цифровизация, пандемия, шоки : монография / под редакцией Т. Ю. Ивановой. — Ульяновск : УлГУ, 2021. — 329 с. — ISBN 978-5-88866-854-2. — Текст : электронный // Лань : электронно-библиотечная система. — URL: https://e.lanbook.com/book/314396 (дата обращения: 00.00.0000). — Режим доступа: для авториз. пользователей.
- Современный маркетинг: экосистемные подходы, цифровизация и перспективы развития : монография / ; под общ. ред. В. В. Никишкина, Коллектив авторов. — Москва : Русайнс, 2023. — 416 с. — ISBN 978-5-466-03978-8. — URL: https://book.ru/book/950732 (дата обращения: 27.08.2024). — Текст : электронный.
- Цифровизация : практические рекомендации по переводу бизнеса на цифровые технологии, , 2019
- Цифровизация мировой экономики как фактор перехода к новому технологическому укладу: вызовы и воз... : автореф. дис. ... канд. экон. наук : 08.00.14, Пшеничный, В. М., 2022
Recommended Additional Bibliography
- A framework for linking projects and project management methods, Dale, T., 2008