Bachelor
2024/2025
Project Seminar "SWOT Analysis"
Type:
Compulsory course (International Bachelor's in Business and Economics)
Area of studies:
Economics
Delivered by:
Department of Management
When:
1 year, 3, 4 module
Mode of studies:
offline
Open to:
students of one campus
Instructors:
Svetlana B. Boguslavskaya
Language:
English
ECTS credits:
2
Contact hours:
20
Course Syllabus
Abstract
The method of "SWOT-analysis" is one of the main tools of strategic analysis, which is widely used to determine the strategic directions for the development of companies of various forms of ownership and types of activities. Also, the "SWOT-analysis" method is applicable for the strategic analysis of individual brands, products, projects, etc. The seminar provides the necessary organizational and methodological support for the implementation of the course project.