Master
2024/2025
Marketing and Product Analytics
Type:
Compulsory course (Business Development)
Area of studies:
Management
Delivered by:
Department of Venture Management (Nizhny Novgorod)
When:
1 year, 4 module
Mode of studies:
offline
Open to:
students of one campus
Master’s programme:
Business Development
Language:
English
ECTS credits:
3
Contact hours:
22
Course Syllabus
Abstract
The course Marketing and Product analytics based on data analysis and make students collect, analyse product data, implement and track important product metrics. With help of different tools such as Google Analytics, Yandex Metric, Mixpanel, and Adobe Analytics students will be able to run the product correctly.