Bachelor 2024/2025

Doing Business in Latin America and Africa

Type: Elective course (Business Administration)

Area of studies: Management

Delivered by: Department of Strategic and International Management

Where: Graduate School of Business

Mode of studies: offline

Open to: students of one campus

Language: English

ECTS credits: 4

Contact hours: 40

Course Syllabus

Abstract

The economies of Latin America and Africa are playing an increasingly important role in the global economy and represent very significant consumer markets and investment locations for international business. To be a successful business leader, students need to have a solid understanding of the operating environment in these countries and the business opportunities and risks associated with them. The course covers the fundamentals of global strategy and provides an overview of the following topics: motivations for international expansion, strategies for global value creation, location strategy, timing of entry and modes of foreign entry. The course focuses on the major emerging markets of Latin America and Africa. The course provides an overview of the business environment in these markets, focusing on both challenges and opportunities. By studying the key business, political, economic, social, financial and cultural characteristics of some of the emerging markets, students will be able to recognise regional differences and realise opportunities by adopting appropriate business strategies. The course includes experiential exercises, case studies and presentations where students are expected to apply their business knowledge to address issues of doing business in emerging markets with a critical eye and a cross-disciplinary approach.