Master 2024/2025

International Market Research and Analysis

Type: Elective course (Master of International Business)

Area of studies: Management

Delivered by: School of Innovation and Entrepreneurship

Where: School of Innovation and Entrepreneurship

When: 1 year, 3 module

Mode of studies: offline

Open to: students of one campus

Master’s programme: International Business

Language: English

ECTS credits: 3

Course Syllabus

Abstract

Prerequisites: International Marketing, International Business Research. Analysis of a market or a target consumer bears relevance far beyond academic domain of Marketing Research science or Marketing departments. It is equally relevant for any mission requiring collection of any information about mass patterns of human behavior, thus may be also relevant in domains of Politics, HR, Health Care, Social Security, Crime, behavior of investors and many others. The course also gives relevant basics of statistical analysis, which are then immediately applicable in analysis of any normally distributed data set resulting from human activity (i.e. logistics data, financial markets behavior, etc.) This course will be of interest to anyone who is planning to work for a multinational company, launching, expanding and managing products into a new market. Beyond giving a broad overview of common business practices in collecting data about a market or a target audience, the course will focus on practical operational skills required for independent planning, executing and presenting results of marketing research. The course closely imitates flow of pre-product launch marketing research project in a typical corporation and features desktop, qualitative and quantitative methods.