2024/2025

International Marketing

Type: Mago-Lego

Delivered by: Department of Marketing

When: 4 module

Open to: students of all HSE University campuses

Instructors: Vera Butkovskaya

Language: English

ECTS credits: 3

Course Syllabus

Abstract

The purpose of the course is to introduce the main concepts of international marketing including the preparation and execution of marketing strategies within an international context, emphasizing the importance of a global perspective in understanding international markets. It provides a solid foundation for navigating the complexities of international market competition and addressing the needs of diverse target audiences. Students will gain insights into the cultural, administrative, economic, and geographic factors that influence marketing functions, enabling them to adapt existing strategies effectively. The course includes theoretical reviews, supplementary reading materials, and case-based practical seminars featuring real-life examples from well-known international companies. This course is valuable for both future marketing professionals and researchers.