2024/2025

Technology Startups In Marketing

Type: Mago-Lego

Delivered by: Department of Marketing (Nizhny Novgorod)

When: 1, 2 module

Open to: students of all HSE University campuses

Language: English

ECTS credits: 6

Contact hours: 32

Course Syllabus

Abstract

The course provides an immersion into the sphere of marketing technologies as an overview of popular services designed to increase the efficiency of project management and marketing. Within the framework of the course, both the most well-known products around the world and niche products created for local markets that solve specific tasks of the audience are considered. The course examines not only the current state and functionality of products and applications, but also how they appeared, changed, and came to their current form. It also examines examples of closed or forgotten projects, searching the reasons. The course considers the tasks that products solve, analyzes use cases, positioning, target users, application models, and deployment in strategy. As a result of the course, listeners will begin to understand the diversity of products and learn practical things - such as how to assemble a toolkit for assigned tasks. In the practical part of the course, listeners will be offered to research the cases of existing products with their own target audience in terms of their formation and pivots. As part of the course, creators or key employees of companies creating technological products for marketing and management will be invited as guest lecturers. Representatives of companies working daily with the studied products will also be invited as guest speakers.