2024/2025

Strategic Management of International Companies

Type: Mago-Lego

Delivered by: School of Innovation and Entrepreneurship

When: 2, 3 module

Open to: students of one campus

Language: English

ECTS credits: 6

Contact hours: 48

Course Syllabus

Abstract

To succeed in the future, managers must develop the resources and capabilities needed to gain and sustain advantage in competitive markets—traditional and emerging. The way in which organizations attempt to develop such competitive advantage constitutes the essence of their strategy. This course introduces the concept of strategic management through readings, discussion and case analyses, and considers the basic direction and goals of an organization, the environment (social, political, technological, economic and global factors), industry and market structure, and organizational strengths and weaknesses. The emphasis is on the development and successful implementation of strategy in different types of firms across industries. Prerequisites: International Business Research