2024/2025

Product Management

Type: Mago-Lego

Delivered by: Department of Marketing (Nizhny Novgorod)

When: 3, 4 module

Open to: students of all HSE University campuses

Language: English

ECTS credits: 6

Contact hours: 40

Course Syllabus

Abstract

Course Product Management is designed for students who want to develop competences that are necessary for successful career on product-manager position. Even for students without intention to tie future profession with product management, course will be valuable because it’s multidisciplinary and its frameworks, models, and approaches might be used in plenty different fields. Content of the course is developed in accordance with New Product Development Professional (NPDP) Certification so students can try to pass PDMA exam upon completing the course. The course heavily exploits interactive teaching methods. Along the whole course students work on a big project and some additional assignments which aim to shape particular skills. Such approach confronts students with high uncertainty of real projects and let them better understand methods and tools used in product management.