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Course Syllabus

2024/2025

Marketing and Product Analytics

Type: Mago-Lego
Delivered by: Department of Venture Management (Nizhny Novgorod)
When: 4 module
Open to: students of one campus
Language: English
ECTS credits: 3
Contact hours: 22

Course Syllabus

Abstract

The course Marketing and Product analytics based on data analysis and make students collect, analyse product data, implement and track important product metrics. With help of different tools such as Google Analytics, Yandex Metric, Mixpanel, and Adobe Analytics students will be able to run the product correctly.