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Course Syllabus

2024/2025

Media Economics

Type: Mago-Lego
Delivered by: Institute of Media
When: 1 module
Open to: students of all HSE University campuses
Language: English
ECTS credits: 3
Contact hours: 44

Course Syllabus

Abstract

Media Economics studies media as an industry and as a market. Students learn the basic concepts of the media economy, learn to analyze media companies and the media industry from the perspectives of economic and business processes. Students familiarise themselves with the main specifics of a media product and media companies’ sources of income. A part of this course is devoted to Microsoft Excel for analysis of media companies and media markets. The course was developed for students of 42.04.05 Media Communications and 42.04.02 Journalism. Inter-campus courses are provided using distance technologies for students of the Higher School of Economics.