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Course Syllabus

Bachelor 2024/2025

Brand Management

Type: Compulsory course
Area of studies: Public Policy and Social Sciences
Delivered by: Faculty of World Economy and International Affairs
Where: Faculty of World Economy and International Affairs
When: 4 year, 1, 2 module
Mode of studies: offline
Open to: students of one campus
Instructors: Victoria Alemanova, Мухина Мария Кирилловна
Language: English
ECTS credits: 4

Course Syllabus

Abstract

The course examines main principles of brand formation and management, life stages of a brand, portfolio strategy and brand architecture. It also teaches students how to manage not only their own brand, but also the employer’s brand.