Bachelor 2024/2025

Brand Management

Type: Compulsory course (International Program 'International Relations and Global Studies')

Area of studies: Public Policy and Social Sciences

Delivered by: Faculty of World Economy and International Affairs

Where: Faculty of World Economy and International Affairs

When: 4 year, 1, 2 module

Mode of studies: offline

Open to: students of one campus

Instructors: Victoria Alemanova, Мухина Мария Кирилловна

Language: English

ECTS credits: 4

Contact hours: 40

Course Syllabus

Abstract

The course examines main principles of brand formation and management, life stages of a brand, portfolio strategy and brand architecture. It also teaches students how to manage not only their own brand, but also the employer’s brand.