• A
  • A
  • A
  • ABC
  • ABC
  • ABC
  • А
  • А
  • А
  • А
  • А
Regular version of the site
Bachelor 2024/2025

Brand Management

Type: Compulsory course
Area of studies: International Relations
When: 4 year, 1, 2 module
Mode of studies: offline
Open to: students of one campus
Language: English
ECTS credits: 4

Course Syllabus

Abstract

The course examines main principles of brand formation and management, life stages of a brand, portfolio strategy and brand architecture. It also teaches students how to manage not only their own brand, but also the employer’s brand.