Bachelor
2024/2025
Management and innovation of e-business
Type:
Compulsory course (Digital Product Management)
Area of studies:
Business Informatics
Delivered by:
Department of Business Informatics
Where:
Graduate School of Business
When:
4 year, 1-3 module
Mode of studies:
offline
Open to:
students of one campus
Language:
English
ECTS credits:
6
Course Syllabus
Abstract
This course analyses the management, innovation and information systems of e-business technology. It combines transaction cost economics with a decade’s experience of e-business development to discuss e-business trends and strategies. Focussing on management information systems, it considers how the organisational, managerial, technological and theoretical aspects of e-business can be combined to produce innovation in business models, processes and products.
Learning Objectives
- • explain the growth of e-business to date and introduce the most relevant e-business models, using theories from business, management and the social sciences
- • examine the interaction between technological trends and the business and social context of e- business
- • discuss different e-business models and strategies, including global supply chain management; electronic markets; shared economy and digital marketing
- • Introduce the notion of technologically mediated organisational forms, and discuss their business implications.
- • identify innovations within the domain of e-business by presenting cases of the innovative use of e-business and network technologies
- • present relevant theories from business, management and the social sciences that help to explain the development and growth of e-business
Expected Learning Outcomes
- assess the role of innovation in e-business
- explain the managerial and economic development of e-business
- analyse and criticise the business models underlying e-business strategies and discuss the increasing importance of intermediation in the digital economy
- apply economic theories, such as transaction cost analysis, to explain the economics of e-business
- critically discuss the reasons for successful and failed e-business ventures
- describe the social, economic and institutional contexts within which e-business has prospered
- discuss the key innovations in business models, products and processes and how e-business contributes to innovation.
- explain pricing policies in the digital economy
- explain the key components of e-business architectures
Course Contents
- Foundations and development of online business.
- The use of transaction cost theory and network economics to explain the economics of e-business
- E-business models and strategies in Business-to-Business (B2B) and Business-to-Consumer (B2C).
- Supply chain, intermediation, e-procurement and e-marketing.
- Online consumer behavior, evolution of e-business models.
- E-business environment – economic, ethical, legal and security issues.
- Pricing strategies within e-business
- Security and privacy aspects of e-business
- New organizational forms – virtual organizations, electronic markets and electronic hierarchies.
- Innovations involving e-business technologies such as the shared economy and C2C marketplaces
Assessment Elements
- Essays
- Exam
- In class assignments
- TestsTests will be taken at the beginning of each lecture (we do not recommend being late). Each of the tests will consist of multiple choice, single choice or text questions. You have 10-15 minutes to complete the test.
Interim Assessment
- 2024/2025 3rd module0.2 * Essays + 0.4 * Exam + 0.3 * In class assignments + 0.1 * Tests
Bibliography
Recommended Core Bibliography
- Chaffey, D. (2015). Digital Business and E-Commerce Management (Vol. Sixth edition). Harlow: Pearson. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1419053
Recommended Additional Bibliography
- E-business and e-commerce management : strategy, implementation and practice, Chaffey, D., 2007