Master
2021/2022
Personal Branding
Type:
Elective course (SMART-Marketing: Data, Analysis, Insight)
Area of studies:
Management
Delivered by:
School of Management
Where:
Faculty of Economics
When:
2 year, 3 module
Mode of studies:
distance learning
Online hours:
12
Open to:
students of one campus
Instructors:
Aleksandra Sazhina
Master’s programme:
Smart-Marketing: Data, Analysis, Insight
Language:
English
ECTS credits:
3
Contact hours:
2
Course Syllabus
Abstract
In this course, you will learn how to use strategic marketing and personal branding techniques for designing, enhancing, and promoting your professional image. Acting as "your own Chief Executive Officer" (P. Drucker), you will learn how to use relationship and network marketing and impression management to showcase your skills to prospective employers, colleagues, supervisors, and other interested parties. Blended format, based on https://www.coursera.org/learn/self-marketing
Learning Objectives
- In this course you will learn how to develop and implement an effective instrument for displaying your artifacts and monitoring your marketing communications strategies ("The Showcaser") and a realistic performance metric for evaluating your career brand building activities ("The Career Brand Equity Builder").
Expected Learning Outcomes
- Implement strategic marketing planning for your career development and engage in creating your own strategic self-marketing plan
- Recognize the importance of marketing orientation and career brand building for your career development; use marketing communication strategies for your self-marketing
Course Contents
- Marketing and branding the skilled self
- Self-Marketing Strategies and Tactics
- Personal Branding Strategies and Tactics
- Course Review
Assessment Elements
- Online course results
- In-class examination resultsThe exam is in writing. The exam is conducted in the form of a business situation analysis. Student computer must meet the requirements: support word, exel. To participate in the exam, the student must send the work within the specified time in word format. Originality of the work should be at least 80%. The transfer procedure is similar to the surrender procedure. A short-term communication disruption during the exam is considered a communication disruption of less than a minute. Long-term communication disruption during the exam is considered a violation of a minute or more. In case of a long-term communication disruption, the student cannot continue to participate in the exam. The retake procedure involves the use of complicated tasks. lead time 1,5 hours, use of additional materials is prohibited.
Interim Assessment
- 2021/2022 3rd module0.6 * Online course results + 0.4 * In-class examination results
Bibliography
Recommended Core Bibliography
- Cass, W. (2017). Influence : How to Raise Your Profile, Manage Your Reputation and Get Noticed. Chichester, West Sussex, United Kingdom: Capstone. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1535825
Recommended Additional Bibliography
- DiMarco, J. (2017). Communications Writing and Design : The Integrated Manual for Marketing, Advertising, and Public Relations. Hoboken, NJ: Wiley-Blackwell. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1486731